While many people are out having a good time, I know that serious small business owners may be online tonight searching for ways to increase their sales. This post is for them. You need to be EASY to find online. Think content. This video is a good place to start: Russell Sparkman Presents Content Is Marketing Gold from Fusionspark Media, Inc. on Vimeo. The other videos in the Russell Sparkman Content Video Channel and this Content Marketing Retreat Keynote Address by Joe Pulizzi and the … [Read more...]
Content is NOT King; Relationships are King
This is a guest post from Chris at The Traffic Blogger. Which came first, the chicken or the egg? If you had a few hours I might actually debate the answer to this question with you but, for now, let’s use this as an analogy for making money online. Which came first, the content or the relationship? Everyone tells me how making money online involves having awesome content, in fact, many would recommend having the best content. However, if you think about this simple question of which came … [Read more...]
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