The content marketing industry is one of the most dynamic industries on the internet. Just like SEO, content marketing tactics are constantly changing. You’ll wake up one morning and discover that what worked the previous day isn’t effective again, and you have to move on. As a serious content marketer, you always need to stay current and know where the industry is headed. Otherwise, you won’t know what’s happening and how to adjust your own tactics for more growth. Sure, you might … [Read more...]
10 Exciting Content Marketing Trends for 2017
Content marketing has gained notoriety in the online marketing world over the last several years, and there's no sign of it slowing down in 2017 and beyond. Right now, content marketing leaders see nearly 8x more traffic than non-leaders, and content marketing costs 62% less than outbound marketing. The 2017 B2C Content Marketing Benchmarks, Budgets, and Trends – North America report shows promising change for content marketing: 86% of B2C marketers are using it. 63% are either … [Read more...]
