Are you a content marketer? Do you know how effective your marketing techniques are? Well, it is essential that you take advantage of marketing metrics. Marketing metrics and key performance indicators (KPIs) are awesome ways to measure the effectiveness of your marketing campaigns. Some marketing metrics are generally not effective. Having a lot of traffic to your site is great, but it does not make sense if the traffic is not converted to leads who could be potential … [Read more...]
Metrics Roundup: All You Want to Know
We all know we should be monitoring metrics, right? But how many of us have actually gotten around to it? And if we have, how do we know if we're measuring the most important metrics or taking the best action based on what they indicate? As part of my effort to answer those questions for myself, I've been researching to see what top experts recommend. This post is a round-up of the best content I've found, starting with the basics and moving on to the most complex implementations. What … [Read more...]
