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You are here: Home / Archives for content marketing metrics

10 Marketing Metrics You Should Consider as B2B Content Marketer

October 5, 2017 By James Nguma 16 Comments

10 Marketing Metrics You Should Consider as B2B Content Marketer

Are you a content marketer? Do you know how effective your marketing techniques are? Well, it is essential that you take advantage of marketing metrics. Marketing metrics and key performance indicators (KPIs) are awesome ways to measure the effectiveness of your marketing campaigns. Some marketing metrics are generally not effective. Having a lot of traffic to your site is great, but it does not make sense if the traffic is not converted to leads who could be potential … [Read more...]

Filed Under: Marketing (WOMM, Inbound) Tagged With: content marketing metrics, Marketing Strategy, online marketing strategy

Metrics Roundup: All You Want to Know

January 22, 2016 By Gail Gardner 11 Comments

GrowMap Metrics Roundup: All You Want to Know

We all know we should be monitoring metrics, right? But how many of us have actually gotten around to it? And if we have, how do we know if we're measuring the most important metrics or taking the best action based on what they indicate? As part of my effort to answer those questions for myself, I've been researching to see what top experts recommend. This post is a round-up of the best content I've found, starting with the basics and moving on to the most complex implementations. What … [Read more...]

Filed Under: Blogging Best Practices, Content & Copywriting, Small Business Advice Tagged With: business metrics, content marketing metrics, metrics, social metrics, video metrics

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