Results-oriented sounds so buzzwordy (is that a word?!) I hesitate to use it. But I think asking yourself why you want to include social media in your marketing mix is useful in designing your strategy. Social presence. I hear that a lot. I'm not sure the term works for me though. It sounds flimsy, like sticking your business card on the grocery store cork board with a pushpin. There you are. See? That's why “presence” just isn't enough. And, it's also why I'm flipping … [Read more...]
Cloud Content Caching and Image Hosting Reduces Page Load Times and Increases Conversions
This is a guest post by Tyrone Brown my ecommerce and blogging friends will want to pay special attention to because it offers a strategy for speeding up page load times for your blog or online store by using Image Hosting and Content Caching. I have been trying out cloud edge services recently to see which one works best for my site. To give you an overview, my site is a blog/forum that caters to British, Australian, and New Zealand readers. I sell automotive products through Commission … [Read more...]
Be The Go-To Blogger for Topical Event Curation
This is a guest post from eBusiness consultant Donna Fontenot (@DonnaFontenot). Donna is one of my most trusted collaborators and someone I have highly recommended regularly. I use my interview with Donna on eBusiness consulting as an example of, as Technology Blogger Justin Germino (@DragonBlogger) commented, an "excellent interview with questions you don’t see in typical cookie cutter interviews". TOPICAL EVENT CURATION: We are in an age of information overload. In fact, a recent study shows … [Read more...]
