Running a successful business starts with having a comprehensive content marketing strategy in place as well as an overall marketing strategy. According to research conducted over the last few years, the average consumer first hears about a brand by way of the internet. This means your business absolutely needs to make digital tactics a core component of its future initiatives. One way to achieve this is with effective content marketing. By focusing on the quality of your … [Read more...]
Why Content Marketing Isn’t About Production Numbers
How do you treat content? Content marketing sounds really nice in theory. You write a couple of articles, drive traffic to your site, and get sales. Easy, right? Yeah, not so much. So it's crazy when you see companies assuming that a certain number of blog posts is "right." What are they basing this assumption on? They're thinking, "Three blog posts a week is good." Why? This brings us to the age-old dilemma of quantity vs. quality. We want to produce a lot of content in our … [Read more...]
Want to Write Faster? 12 Hacks to Help Speed You Up
Too much work and no time to write? Content creation is crucial for the growth of any blog. But as you grow, so do your responsibilities. Sooner than you think, you’ll start to realize that you have less time to write than you initially thought. So how can you write faster, you ask? I've got you covered. 1. Pick the Right Time of the Day Are you a morning person, or do you prefer working at night? According to research, people are generally more creative in the morning. … [Read more...]
