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The Importance of Consistency in Business

December 31, 2017 By Aakash Patel 16 Comments

The Importance of Consistency in Business

There is an interesting case study about the strategies that Microsoft and Apple used to gain market share in the OS market. The most significant lesson we can learn from these companies has to do with the importance of consistency. While Microsoft focused on "mainstream" users in order to dominate the industry, Apple targeted a relatively wealthier niche audience for their Mac OS. You will find similar case studies across different industries. To put this in few words, there is no … [Read more...]

Filed Under: Small Business Advice Tagged With: brand loyalty, business advice, business strategy, consistency

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