This is a guest post by Stephanie Suesan Smith, an avid woodworking blogger who pays attention to advice I share. She recognized an email she received from Highland Woodworking as a real life example of the importance of reputation management for small businesses. Stephanie knows from me that negative reviews can seriously affect sales. That was very easy to see in Yahoo! Stores because they provide graphs of sales and have had public reviews for a very long time. When a negative review was … [Read more...]