One of the most fulfilling things that you can do as a small business is to find a way to give back. Oh, you already thought of that? Good job! True, there are some companies for which charitable giving doesn’t matter. But often times, people are interested in looking into doing some sort of giving back, volunteering in their communities, or some sort of philanthropy. It is just that either they haven’t directly thought of doing so or they don’t know how. Small Biz Trends found that … [Read more...]
3 Ways You Can Get to Know Your Brand Audience Behind the Scenes
As one of my favorite authors, Chuck Palahniuk, once stated, “the audience only wants a limited amount of honesty.” Most of your blog readers do not care where your information came from or if you double checked your sources. The audience doesn’t really stop trusting your personal brand if you have sponsored content placed on your channels. Marking your content as sponsored is a moral choice you make as a blogger and writer in order to inform your readers that you’re making some … [Read more...]
