Even if you already know what your USP is, I encourage you to read this post on unique selling propositions to get what makes your business special very clearly defined in your mind. You might even want to write yourself some notes. Before you finish read Create Your USP By Looking At What Your Competitors Aren't Claiming. Focusing on the broad path of competition instead of the narrow path of collaborating will not get you through the challenging economic times we are now facing. Every … [Read more...]