You could argue that when it comes to writing, the essence is far more important than the presentation. But although this principle might work for textbooks and novels, it won’t for online blogs. Keep in mind that design is a major factor in user experience. Design affects the growth of your readership. Unless you are a popular person with authority in a specific industry, you cannot expect to attract or compel readers with a subpar design. A surefire way to a great-looking blog is to … [Read more...]