According to various studies, eCommerce cart abandonment is common. The virtual journey of an online buyer has many obstacles. Finding the actual cause of unfinished purchases becomes difficult. It is difficult to know those causes as the users may be living far away from your business premises. What can you do to reduce cart abandonments? In such a situation, you can probably guess a few possible reasons and work on them to reduce cart abandonment. Some of the reasons can be unexpected … [Read more...]