Email marketing campaigns are an effective way of communicating with customers. Just like other marketing tactics, it requires a well-thought strategy to capture the attention of your readers and convert them to paying customers. Even in the face of social media, email marketing has still proven highly effective. In fact, welcome emails alone generate 320% more revenue on a per-email basis than others on average. That’s powerful potential. Furthermore, 77% of consumers prefer to get … [Read more...]
Beware! Your CTA Design Speaks Mountains About Your Fashion Sense
Would you wear a brown belt paired with black shoes to a client meeting? No, right? Then why does your call to action (CTA) design consist of you trying to fit the mythical red CTA button in a purple background? Before we answer that question, what is a CTA? Over the years, CTAs have evolved, and today they come in all forms and patterns. A CTA could easily be a subscription to your blog or newsletter. It could be an offer you give out on your products or services, or it could even be … [Read more...]
How to Crush Your Bounce Rate
One of the top factors that any business looks at when deciding what to promote or to improve is the return rate (which is NOT the same thing as the "rate of return"). The quantity of returns is a key indicator of customer satisfaction. If customers keep returning a toy or a gadget to the store, it most likely means that the product doesn't work as expected or that it breaks easily. On the other hand, if people are buying it up in droves and nobody is returning it, let's put that toy at … [Read more...]
Improving Content and Increasing Conversions Through Simplifying: YOUR Feedback Requested
Asking for feedback from talented Web designers, writers, bloggers, and especially your target audience can lead to greatly improved content. As you refine and make it clearer you increase conversion because more people can grasp what you have to offer. Justin Lee has an interesting business that all small business owners, bloggers, and anyone interested in acquiring skills they can use to generate an income needs to know about: Intern Profits. … [Read more...]
