There is an interesting case study about the strategies that Microsoft and Apple used to gain market share in the OS market. The most significant lesson we can learn from these companies has to do with the importance of consistency. While Microsoft focused on "mainstream" users in order to dominate the industry, Apple targeted a relatively wealthier niche audience for their Mac OS. You will find similar case studies across different industries. To put this in few words, there is no … [Read more...]
Don’t Overlook These 5 Key Business Components
You might be getting ready to start a new company, or you might have been in business for a while. Either way, it’s a good idea to step back and evaluate the big picture to make sure you’re on the right track. Establishing and running a business is a major undertaking. But making sure you have the right tools in place and a proper organizational structure from the beginning can make tasks much more manageable. With so much to keep track of, it’s easy to overlook some key business … [Read more...]
3 Sources for Funding Your Start-Up in 2017
For passionate wantrepreneurs, the itch to launch and get started is almost too powerful an urge to resist. The reason someone leaves a stable, traditional career path and jumps into the fray of starting up usually revolves around passion. Passion is what fuels the transition from dreamer to doer. Fortunately, dreamers are limited by capital. Why do I say “fortunately”? The constraints of capital force dreamers to keep their feet firmly planted or to suffer the consequences. I am a … [Read more...]
The Battle for the Web — Researching Online to Define a Business Strategy
Research is the backbone of any strategy, no matter what business your company is in. A strategy has to be coherent and of sound mind, clearly marking out to employees and investors the goals and how to achieve them. Though there are many fields of research, the online variety is one that has been gaining pace and reliability. Define a Business Strategy Knowing What Is Out There … [Read more...]
HUGE Mistakes Most CEOs, Small Business Owners & Managers Are Making – What to Do Instead
WARNING: Blunt Truth ahead. If you usually read traditional blogs this one is different. I hope you will keep reading anyway because much can be learned by those who are willing to at least consider what I am about to share. It is more direct than what I usually write - and most likely vastly longer and more specific than what you are used to reading. The challenges small businesses face now make this no time for mincing words. You need to KNOW NOW and ACT NOW. My words may seem harsh to … [Read more...]
