The engagement rate for email is strikingly higher than that for social media. The average email open rate is about 20%, compared to the 8-10% of your followers on Twitter who will see any particular tweet. The click-through rate for email is 3.3%, much higher than the average percentage of posts seen on Facebook (0.07%) or Twitter (0.03%). What’s more, email is much cheaper than Facebook or Google advertising, and it acquires far more customers than Facebook and Twitter combined. Of … [Read more...]
How to Create Powerful Online Courses with Kajabi
Teaching an online course is far from being all sunshine and rainbows. You have to deal with a lot to set everything up. Your tasks include creating and marketing your content, as well as engaging with your audience. That’s how things were in the past, at least. Setting up a web portal for your courses has become a lot less complicated because of all the tools now available to online publishers. Kajabi is one such tool. Through Kajabi, publishers can create and upload their … [Read more...]
The 4 Best Ways to Engage Your Customers to Your Business
Do you like to purchase from a company that is lifeless, barely showing any energy or passion? The chances are that you don't like to do so. A business that doesn't inspire you is one that can't move you towards the act of buying their product or service. You would rather be a customer of the business that makes you feel like they are providing you with an offer that has immense value. The owner and employees of the company believe so passionately in their business that it shows … [Read more...]
