“Marketing is no longer about the stuff that you make, but about the stories that you tell.” That’s from American author, entrepreneur, and marketer Seth Godin. And this statement rings even more true in today’s world, which is characterized by an ocean of content competing for dwindling attention spans. Stories are not just another marketing trend. Science has found that the human brain responds to the descriptive traits of stories in ways that influence both the sensory and motor … [Read more...]
How to Use Storytelling to Build a Sales Funnel
Sales funnels don't have to be complicated, but you should take them seriously. Using storytelling to build a sales funnel can help your brand get noticed in a way that traditional, boring funnels don't allow. This article will show you why you should use storytelling not only in your branding but also in your sales funnels. By doing so, you can build long-term relationships with your customers. Most business owners know why storytelling is important, but few actually put it into … [Read more...]
