It’s a jungle out there. I don’t care what industry or niche our small business targets. It’s incredibly hard to break through the noise and capture someone’s attention. Depending on our social media use, the average American sees between 4,000 to 10,000 ads each day! It’s a daunting task, yet it’s something we all have to figure out. Depending on our marketing budget, we may be limited in how much we can invest in advertising. But it’s not just about money. It’s … [Read more...]
7 Simple Strategies To Improve Rankings to Get More Leads From Your Website
Witness a jump in your rankings by applying high impact strategies in the development of your website. A higher ranking equals more traffic which results in more leads. Focus on the performance of your website to see the difference in the number of leads it generates through an increase in the number of visitors it receives. Website Performance Factors Increase page speed Adapt to Googles liquid landscape Create content that equates to value Use the Renovation Method … [Read more...]
5 Ways to Establish Your Credibility and Trust in the Marketplace
Why do you even want to do that? Yes, YOU -- reading this article. Exactly why do you want to establish your credibility and trust? Is it to make more money? Or to inspire more people? Is it to spread the word about your cause? Well whatever your goals might be, I’m going to show you 5 ways you can apply today to enhance your reputation in the marketplace. Let’s begin… 1. Have A Face There are two reasons for this… Actually, hold on, what do I mean by “have a … [Read more...]
5 Easy Eco-Friendly Gift Ideas to Boost Your Brand this Xmas
Christmas is the best time of year to connect with new and existing clients. Giving gifts with your business card or branding included can help to improve your exposure while showing clients you appreciate them. However, sending corporate Christmas gifts can lead to a large amount of waste being produced. If your business is one that prides itself on an environmentally conscious image, choosing eco-friendly corporate Christmas gifts could be a useful way to promote your brand. Here are … [Read more...]
There’s a Lot More to Branding Than Creating a New Logo
If you search for branding on Google you get 773,000,000 results. Most of the articles on the front page talk about the importance of a modern logo, before analyzing how a famous company logo has changed over time. Unfortunately these articles largely miss the point. Brand identity is important, but a successful branding exercise is a lot more than creating a modern looking logo. I thought the best way to start this article would be to do something a bit contentious. Below is an image of … [Read more...]
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