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You are here: Home / Archives for branding

The Relevance of Storytelling in Brand Marketing [Infographic]

March 2, 2020 By Miracle Oyedeji 37 Comments

The Relevance of Storytelling in Brand Marketing [Infographic]

"This is the defining moment of our lives", said the CEO of Textile Finesse, Wale Lewis. He continued, "Everyone, including Dana, my indispensable secretary; John, my undaunted disciple; and every staff on my payroll. You've all done well. And this is the time we've been waiting for. Hurray!" The 21st of August 2012 was an eventful day at Textile Finesse, a company geared towards improving the wardrobe of every American, especially those of low-income families. Wale has ordered … [Read more...]

Filed Under: Marketing (WOMM, Inbound) Tagged With: branding

3 Huge Online Mistakes You’re Making Right Now

October 6, 2019 By Liesha Petrovich 39 Comments

3 Huge Online Mistakes You’re Making Right Now

It’s a jungle out there. I don’t care what industry or niche our small business targets. It’s incredibly hard to break through the noise and capture someone’s attention.   Depending on our social media use, the average American sees between 4,000 to 10,000 ads each day! It’s a daunting task, yet it’s something we all have to figure out. Depending on our marketing budget, we may be limited in how much we can invest in advertising. But it’s not just about money. It’s … [Read more...]

Filed Under: Small Business Advice Tagged With: branding, content, customers, social media

7 Simple Strategies To Improve Rankings to Get More Leads From Your Website

May 27, 2019 By Christian Carere 37 Comments

7 Simple Strategies To Improve Ranking & Get More Leads From Your Website

Witness a jump in your rankings by applying high impact strategies in the development of your website. A higher ranking equals more traffic which results in more leads. Focus on the performance of your website to see the difference in the number of leads it generates through an increase in the number of visitors it receives. Website Performance Factors Increase page speed Adapt to Googles liquid landscape Create content that equates to value Use the Renovation Method … [Read more...]

Filed Under: Increasing Conversion Rates, SEO / Google / Organic Traffic Tagged With: backlinks, branding, content marketing, on-page optimization, page speed

5 Ways to Establish Your Credibility and Trust in the Marketplace

April 30, 2019 By Zak Mustapha 28 Comments

5 Ways to Establish Your Credibility and Trust in the Marketplace

Why do you even want to do that? Yes, YOU -- reading this article. Exactly why do you want to establish your credibility and trust? Is it to make more money? Or to inspire more people? Is it to spread the word about your cause? Well whatever your goals might be, I’m going to show you 5 ways you can apply today to enhance your reputation in the marketplace. Let’s begin… 1.     Have A Face There are two reasons for this… Actually, hold on, what do I mean by “have a … [Read more...]

Filed Under: Small Business Advice Tagged With: branding, credibility

5 Easy Eco-Friendly Gift Ideas to Boost Your Brand this Xmas

December 10, 2018 By Daniel Defendi 26 Comments

5 Easy Eco-Friendly Gift Ideas to Boost Your Brand this Xmas

Christmas is the best time of year to connect with new and existing clients. Giving gifts with your business card or branding included can help to improve your exposure while showing clients you appreciate them. However, sending corporate Christmas gifts can lead to a large amount of waste being produced. If your business is one that prides itself on an environmentally conscious image, choosing eco-friendly corporate Christmas gifts could be a useful way to promote your brand. Here are … [Read more...]

Filed Under: Advertising (Free, AdWords, ppc), Ecommerce, Economy, Marketing (WOMM, Inbound), Small Business Advice Tagged With: advertising, branding, Christmas, environment, exposure, green, Marketing, small business

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