Christmas is the best time of year to connect with new and existing clients. Giving gifts with your business card or branding included can help to improve your exposure while showing clients you appreciate them. However, sending corporate Christmas gifts can lead to a large amount of waste being produced. If your business is one that prides itself on an environmentally conscious image, choosing eco-friendly corporate Christmas gifts could be a useful way to promote your brand. Here are … [Read more...]
There’s a Lot More to Branding Than Creating a New Logo
If you search for branding on Google you get 773,000,000 results. Most of the articles on the front page talk about the importance of a modern logo, before analyzing how a famous company logo has changed over time. Unfortunately these articles largely miss the point. Brand identity is important, but a successful branding exercise is a lot more than creating a modern looking logo. I thought the best way to start this article would be to do something a bit contentious. Below is an image of … [Read more...]
Why You Need to Utilize Brand-Driven Storytelling
“Marketing is no longer about the stuff that you make, but about the stories that you tell.” That’s from American author, entrepreneur, and marketer Seth Godin. And this statement rings even more true in today’s world, which is characterized by an ocean of content competing for dwindling attention spans. Stories are not just another marketing trend. Science has found that the human brain responds to the descriptive traits of stories in ways that influence both the sensory and motor … [Read more...]
4 Ways to Keep Your Product Design On-Brand
I’d like to help some of the entrepreneurs out there get it straight. Your brand and your product are essentially one story that you’re telling. Effective brands let their products reveal different sides of their personalities, while still remaining on message. The best way to control this messaging is through your product’s design: the way it looks, the user experience around it, etc. All these design elements should add up to an appealing and immediately recognizable brand … [Read more...]
Personal Branding for Business Owners: Is It Necessary?
Social media has really changed the way we look at personal branding. Professionals can now share their expertise with millions of followers on a regular basis. Readers can interact with their idols directly. For professionals, social media is a big portfolio and a way to build a strong personal brand. While the benefits of personal branding are apparent for professionals, not many entrepreneurs and business owners take it – and social media – seriously. The big question has always … [Read more...]
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