As one of my favorite authors, Chuck Palahniuk, once stated, “the audience only wants a limited amount of honesty.” Most of your blog readers do not care where your information came from or if you double checked your sources. The audience doesn’t really stop trusting your personal brand if you have sponsored content placed on your channels. Marking your content as sponsored is a moral choice you make as a blogger and writer in order to inform your readers that you’re making some … [Read more...]
5 Reasons You Should Brand Your Business Like Writing a Novel
Ever get the impression that no one is listening to your brand messaging? Imagine a room full of people all talking at the same time. You weave your way through the crowd unable to focus on any of them because they all seem to be saying the same thing. That's what your clients are thinking when they're searching for the services that you offer. Compare your business to your competition. You're just another clone. You're standing on the same soapbox, saying the same thing, and what … [Read more...]
Designing Your Brand
Crafting a quality website is like designing your brand. Every aspect of what your brand stands for must be included on the page, including the right color, emotions, services, and benefits. Your website is the ultimate online testament to what makes you unique. When a visitor comes to your site, you have succeeded in getting their attention. Now, you must convince them of why you are unique. What makes your tree stand out in the forest? Below we discuss the different aspects of your … [Read more...]
