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3 Ways You Can Get to Know Your Brand Audience Behind the Scenes

June 14, 2017 By Roxanne 12 Comments

3 Ways You Can Get to Know Your Brand Audience Behind the Scenes

As one of my favorite authors, Chuck Palahniuk, once stated, “the audience only wants a limited amount of honesty.” Most of your blog readers do not care where your information came from or if you double checked your sources. The audience doesn’t really stop trusting your personal brand if you have sponsored content placed on your channels. Marking your content as sponsored is a moral choice you make as a blogger and writer in order to inform your readers that you’re making some … [Read more...]

Filed Under: Small Business Advice Tagged With: audience, brand, community

5 Reasons You Should Brand Your Business Like Writing a Novel

October 25, 2016 By John Kent 29 Comments

5 Reasons You Should Brand Your Business Like Writing a Novel

Ever get the impression that no one is listening to your brand messaging? Imagine a room full of people all talking at the same time. You weave your way through the crowd unable to focus on any of them because they all seem to be saying the same thing. That's what your clients are thinking when they're searching for the services that you offer. Compare your business to your competition. You're just another clone. You're standing on the same soapbox, saying the same thing, and what … [Read more...]

Filed Under: Marketing (WOMM, Inbound) Tagged With: brand, branding, Marketing, novel

Designing Your Brand

September 9, 2013 By Andy Nathan 37 Comments

Crafting a quality website is like designing your brand. Every aspect of what your brand stands for must be included on the page, including the right color, emotions, services, and benefits. Your website is the ultimate online testament to what makes you unique. When a visitor comes to your site, you have succeeded in getting their attention.   Now, you must convince them of why you are unique. What makes your tree stand out in the forest? Below we discuss the different aspects of your … [Read more...]

Filed Under: Marketing (WOMM, Inbound), Web Design / Basics Tagged With: brand, colors, design your brand, target market, value proposition, website design

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