Despite the saying that the customer is always right and customer reviews are always welcome, many businesses struggle with how to manage anonymous online reviews. Often, the reviews seem more like harassment than actual feedback. Thanks to review platforms such as Yelp, Google Reviews, and Angie’s List, customers are now feeling more empowered in their position in the marketplace. However, none truly encourages people to leave reviews using their real names. The only one I can think … [Read more...]
What Can Brands Learn from Logo Design Fails?
We are bombarded by around 3500 marketing messages a day. Yet according to the Guardian, 99% of these make no impact on us. Marketers and brand owners strive to become part of the 1% that engage audiences and get us to look up from our busy lives. However, sometimes it’s important to be careful what we want. Many famous brands have their marketing messages scrutinized, thanks to their logo design fails. Logos are not just pretty pictures that accompany a brand. They are visual … [Read more...]
3 Tips for a Fantastic Reputation Management Strategy
Online reputation management is a relatively new field. But it has become absolutely crucial to most businesses since the advent of social media and online review websites such as Yelp. There are a wide variety of customer-brand interactions going on in the world today. The ability of brands and businesses to influence customer perception is critical at many business stages. And the sad truth is that not many businesses are even aware of where their current client dialogue stands. How … [Read more...]
What Does the Growth of Spotted on Facebook Tell us About Social Media? How It Could Affect Your Business?
If you are in the UK, Canada, Italy and a Facebook user you can’t have helped but have noticed the phenomena of Spotted. This collection of (occasionally) moderated Facebook pages has created a huge following over the last few weeks with their mix of bitchy comments and local information. The pages are the equivalent of the type of conversations you see in pubs across the land and are mostly harmless. However, just occasionally arguments flare that go well beyond the flame wars of previous … [Read more...]
