Ignoring a brand crisis can REALLY cost you – as United Airlines found out. Their refusal to take responsibility resulted in musicians writing and performing multiple songs and a loss of an estimated $180 MILLION! Some PR agents think of PR from one campaign to the next, but this is the wrong approach for the social media era. Your brand is constantly changing as people talk about it on social media and this is often where crises originate. PR disasters are just as often the result of … [Read more...]