I’d like to help some of the entrepreneurs out there get it straight. Your brand and your product are essentially one story that you’re telling. Effective brands let their products reveal different sides of their personalities, while still remaining on message. The best way to control this messaging is through your product’s design: the way it looks, the user experience around it, etc. All these design elements should add up to an appealing and immediately recognizable brand … [Read more...]
Brand Participation in Product Conversations – Future of Publishing
Brands have always been looking for ways to enter conversations with potential customers on third-party sites. Many publishers are reluctant to let them because they fear it will make them appear less objective. In this episode, VigLink’s Oliver Roup and Influence People’s Murray Newlands interview Dan Gill of Huddler, Jordan Kretchmer of Live Fyre, and Daniel Ha of Disqus about how publishers can charge brands to enter these conversations in a way that does not damage the publisher’s community. … [Read more...]
Your Business – People are ALREADY Talking About You Online so You MUST Join the Conversation
"Doing Nothing is Almost Never the Right Thing" ~ Seth Godin ~ Click image to download November 2010 Interview with Seth Godin from FearLessStories (PDF) I speak to businesses regularly that are afraid of what bloggers might say about them. They fear what might happen if they start using social media – or let their employees do so. What you need to know is people are already talking about you, your business, products and services online. Bloggers can already write about you – right … [Read more...]
Social Media Buzz Surrounding Brit Awards Brand Fallout Over Adele Speech ~ Future of Engagement
How Brands can deal with challenges as they occur. In this Future of Engagement episode, Murray Newlands looks at how Adele and the Brit Awards responded to the flak they received for the controversy, and examines the social media buzz about it across social networks. This episode discusses how to handle potentially brand damaging mistakes - especially when they occur during a big International event with lots of media coverage involving celebrities. … [Read more...]
Reputation Management: How to Protect Your Brands
No matter how exceptional your company, products or services, if your online presence is weak your online reputation is at risk. There is no shortage of individuals who love to use controversy to generate traffic they can monetize or to make themselves feel more powerful - at your expense. The fewer search engine listings (serps) you have now, the easier it is for bad publicity to affect your sales and reputation. Someone with very little real influence can dominate the serps for your company … [Read more...]
