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You are here: Home / Archives for brand loyalty

How to Encourage Your Customers to Actively Promote Your Products

November 17, 2019 By Basim Butt 45 Comments

How to Encourage Your Customers to Actively Promote Your Products

A brand must retain a pool of loyal customers for substantial growth. But have you implemented a strategy to encourage your customers to promote your products and services to others? Strong communication along with top-notch services are vital for any business to generate a solid customer base. Besides investing in promotions and advertisements, companies need to focus on opportunities that can elevate their business swiftly. Subsequent customer base growth requires putting a lot of … [Read more...]

Filed Under: Marketing (WOMM, Inbound) Tagged With: brand loyalty, word of mouth

The Importance of Consistency in Business

December 31, 2017 By Aakash Patel 16 Comments

The Importance of Consistency in Business

There is an interesting case study about the strategies that Microsoft and Apple used to gain market share in the OS market. The most significant lesson we can learn from these companies has to do with the importance of consistency. While Microsoft focused on "mainstream" users in order to dominate the industry, Apple targeted a relatively wealthier niche audience for their Mac OS. You will find similar case studies across different industries. To put this in few words, there is no … [Read more...]

Filed Under: Small Business Advice Tagged With: brand loyalty, business advice, business strategy, consistency

6 Ways to Build Customer Loyalty Beyond a Rewards Program

November 24, 2015 By Ashar Samdani 28 Comments

LOYALTY: Girl and boy kissing dog

Consumer behavior is changing in a big way, and so is loyalty. By loyalty, I do not mean one driven by a rewards program, but loyalty in its truest sense. Who wouldn’t love to see their customers going out of their way to spend more than the average consumer? Instilling palpable levels of devotion, however, requires more than just rewards and offers. With rapid mobile app development these days, it’s difficult to earn the consumer’s loyalty for your app. Using rewards programs to build … [Read more...]

Filed Under: Ecommerce, Marketing (WOMM, Inbound), Mobile Marketing, Small Business Advice Tagged With: brand loyalty, mobile apps

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