There is an interesting case study about the strategies that Microsoft and Apple used to gain market share in the OS market. The most significant lesson we can learn from these companies has to do with the importance of consistency. While Microsoft focused on "mainstream" users in order to dominate the industry, Apple targeted a relatively wealthier niche audience for their Mac OS. You will find similar case studies across different industries. To put this in few words, there is no … [Read more...]
6 Ways to Build Customer Loyalty Beyond a Rewards Program
Consumer behavior is changing in a big way, and so is loyalty. By loyalty, I do not mean one driven by a rewards program, but loyalty in its truest sense. Who wouldn’t love to see their customers going out of their way to spend more than the average consumer? Instilling palpable levels of devotion, however, requires more than just rewards and offers. With rapid mobile app development these days, it’s difficult to earn the consumer’s loyalty for your app. Using rewards programs to build … [Read more...]
