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You are here: Home / Archives for brand building

Why You Need to Treat Job Applicants Like Customers

May 15, 2017 By Jessica Mouser 6 Comments

Why You Need to Treat Job Applicants Like Customers

Like many people, I find the process of looking for a job to be tedious and draining. The last job that I really made an effort in applying to took four hours of my time, eating into my weekend and my workweek. I made it one step beyond the initial application before I was informed that I hadn’t been selected. However, the recruiter thanked me for the time I invested in applying. She also assured me that I was a competitive candidate and encouraged me to apply to future positions at … [Read more...]

Filed Under: Small Business Advice Tagged With: brand building, crm, customer care, hiring, job applicants, jobs

Grow Your Brand with 3 Lessons from Successful Entrepreneurs

September 12, 2016 By Ahmad Raza 7 Comments

Typing-Grow Your Brand

Who wants more customers? Great, everyone has their hands up. All right, who knows how to bring new customers through the door, virtually or physically? Yeah, that’s what I thought. A couple of you still have your hands up, and that’s awesome. I hope you’ll share what you know in the comments section at the bottom of this article. For the rest of us, building relationships with new customers can be a challenge. This is especially true if you’re unsure of where tomorrow’s customers are … [Read more...]

Filed Under: Small Business Advice Tagged With: brand building, entrepreneurs, small business, social media marketing

How to Promote A Brand By Building Community #smallbiz

October 1, 2015 By Michael Nova 17 Comments

Child with big glasses peering over the top of a laptop covered in stickers for WordCamp, WordPress and WPengine

Make no mistake about it, WordPress is on the move. Growing from a simple platform for amateur bloggers to a huge presence on the Internet, WordPress achieved success through the innovative way it marketed its products. WordPress uses community events, called WordCamps, to introduce WordPress users to each other. Ultimately, the events help the brand rise to meet the challenge of marketing their products. Through these events, WordPress creates brand evangelists. … [Read more...]

Filed Under: Small Business Advice Tagged With: brand building, communities, stickers, wordcamp, WordPress / Plugins / Akismet

Brand Building Tactics For 2013

June 16, 2013 By GuestAuthor 22 Comments

With business competition becoming fiercer by the day, branding is quickly becoming one of the most important daily processes for businesses. If people recognise a brand that they trust, they are much more likely to make a purchase. This could even mean that they set aside the cheaper option, simply because they have more faith in a company that has gotten involved with brand awareness. How Can You Build A Brand? Building a brand is by no means easy. Most experts will say that a potential … [Read more...]

Filed Under: Small Business Advice Tagged With: brand building, branding, small business, small business advice

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