The more loyal your readers are the worse your bounce rate will be. Why? Because they already read your previous posts and are less likely to click on more pages. (Bounce rate is usually defined as only reading one page.) The entire concept of bounce rate as defined makes little sense. If you write a comprehensive post about what someone wants to read, they have no need to go to another page.  So the better you target your pages, the worse your bounce rate will be. You CAN do something about … [Read more...]