All business owners want topical authority in their fields. Having "topical authority" means you’re regarded as an expert in a specific area. Website owners can leverage topical authority to improve inbound marketing and SEO efforts. According to Mark Schmukler, Co-Founder, Managing Partner & Brand Strategist at Sagefrog Marketing Group, “Topical authority is the output of comprehensive and consistent thought leadership that educates and informs your audience. When done right, it’s a … [Read more...]
Setting up Your For Hire Page: Do’s and Don’ts
This is a guest post from @IvanWalsh, a blogger and online marketer with over twenty years of IT experience who has been online since 1992 which is as early as you could BE online. He has skills in all the Internet Marketing Strategies you need to take your business or blog to the next level. Image Credit: Geralt at Pixabay modified with Canva. Do you rarely get asked to provide consultancy services? If so, you need to examine your For Hire page. Look at your For Hire page and ask … [Read more...]
10 Blogging Business LIES I Learned from Mentors to STOP Believing
Who clarifies your false beliefs? You have no reason to doubt proven advice. But what if the advice doesn’t apply to your particular blogging business stage? You might not realize which beliefs block your success and how you can alter them. How about recognizing results that require a miracle for YOU to replicate? Your head is spinning. Instead of focusing exclusively on 10 lies I once believed, I’d like to clarify what OUTSTANDING mentors taught me to believe … [Read more...]
The Impact of Social Media on Small Business Blogging
Social media can have a massive impact on small businesses that are in the process of growing. And if a business has a blog, that combination can have even more power. You won’t be able to know just how strong of an impact social media can have until you try it yourself. Go on, give it a shot! If you own a small business, make a blog on the side that is related to your business. Post relevant information there. Not only will your blog gain visibility, but so will your main business … [Read more...]
How to Select a Niche for Your Blog
So you are thinking to start a blog but don't know where to begin? Well, before you think any further, you must select a niche for your blog. A niche determines what kind of content you are going to create. But how do you choose a niche, and why is it important to select a niche before starting a blog? When you select a niche for your blog, you need to make sure your topic is something about which you are truly zealous. You will be spending a lot of time on the blog, so you should … [Read more...]
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