Fluff bloggers beware: a 2017 study from Point Visible found that long-form content generates more than 9 times the leads that short blogs posts do. This statistic challenges a long-held assumption in the marketing world: short content is better because it better accommodates the short attention span of web users. And sure, it’s still true: the average user stays on a page for less than a minute. So why then does long-form content work? Maybe it’s a matter of not just targeting the … [Read more...]
The Impact of Social Media on Small Business Blogging
Social media can have a massive impact on small businesses that are in the process of growing. And if a business has a blog, that combination can have even more power. You won’t be able to know just how strong of an impact social media can have until you try it yourself. Go on, give it a shot! If you own a small business, make a blog on the side that is related to your business. Post relevant information there. Not only will your blog gain visibility, but so will your main business … [Read more...]
How to Select a Niche for Your Blog
So you are thinking to start a blog but don't know where to begin? Well, before you think any further, you must select a niche for your blog. A niche determines what kind of content you are going to create. But how do you choose a niche, and why is it important to select a niche before starting a blog? When you select a niche for your blog, you need to make sure your topic is something about which you are truly zealous. You will be spending a lot of time on the blog, so you should … [Read more...]
The Shocking Truth About Blogging (Why I Almost Deleted My Own Blog)
Does the following scenario sound familiar to you? You have tried virtually all you could to convince yourself that your blog is on the right path, but you still have a feeling that something just isn’t right. Some “fake experts” say that your blog might just pick up if you keep on posting lots of articles. Then all your worries will be over. But the more you try to convince yourself this advice is true, the more the actual truth stares you in the face. My Story That’s exactly how I … [Read more...]
