Blogging has become a profession of its own, replacing “traditional” careers such as law. Blogging isn’t a demanding career because it is flexible and it is easy to adapt it to your needs. You just need to create your own spot for writing (at home, the office, a café, etc.). Then prepare your mind to unleash your inner world. But you may ask: how can I live from something so personal? The bright side of this challenge is that many people worldwide share the same interests as you. … [Read more...]
Influencer Marketing: Building Successful Relationships
Because the landscape of marketing and public relations is constantly evolving, it is important to keep up with current trends and include them in your client’s PR strategies. Influencer marketing has become a massive component in successful digital PR campaigns, and it has proven impact on brand exposure. An influencer is someone who has clout in a particular industry. He or she has a loyal following of individuals who trust what the influencer is filtering to them. There is great … [Read more...]
Ethical Blogging: Bloggers, Is YOUR Opinion for Sale? Is Traditional Media Unbiased?
Last week Small Business Technology Coach Vernessa Taylor wrote about the controversy over blogging for pay and cited several high profile examples of people who are adamantly against bloggers being compensated for their time because they apparently do not know anyone who has sufficient integrity to not let their judgement be clouded by their love of money. I know many bloggers whose opinions are NOT for sale and they make it quite clear up front to brands and PR people that they better … [Read more...]
Blogger Outreach: EARNED Versus Paid Media ~ Should Bloggers Work For Free?
Chris Abraham argued in a post on SocialMedia.biz that bloggers should not be paid because the brands they promote “earned” the right to get their PR agency to get you to work for free. Although traditional PR agencies contacting Journalists who are paid salaries CAN be compared to bloggers for major blogs that are also paid, that is a totally different business model than a small blog. Then or now, though, only the very naive can truly believe advertising dollars do not determine media … [Read more...]
How To Build Great Relationships With Bloggers
Bloggers are a great way to promote your product or service. But if you want bloggers to talk positively about your brand, you need to build a strong relationship with them. Many marketers don’t understand this. They think bloggers are journalists. They’re not. Press releases and conferences don’t work with bloggers – most don’t pay attention to these, and many who do listen feel manipulated by them. Look For Long-Term Relationships Don’t try to create a one-time quick hit with … [Read more...]
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