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You are here: Home / Archives for blogger outreach

A Much Wanted Impact: Best Social Media Practices for Blog Growth

February 26, 2017 By Vikas Agrawal 30 Comments

A Much Wanted Impact Best Social Media Practices for Blog Growth

Blogging has become a profession of its own, replacing “traditional” careers such as law. Blogging isn’t a demanding career because it is flexible and it is easy to adapt it to your needs. You just need to create your own spot for writing (at home, the office, a café, etc.). Then prepare your mind to unleash your inner world. But you may ask: how can I live from something so personal? The bright side of this challenge is that many people worldwide share the same interests as you. … [Read more...]

Filed Under: Blog Outreach, Blogging Best Practices, Small Business Advice, Social Media Networking SMM Tagged With: blog outreach, blogger outreach, blogging tips, infographic, Marketing

Influencer Marketing: Building Successful Relationships

August 17, 2016 By Anthony Yodice 21 Comments

Coffee Business Meeting-Influencer Marketing

Because the landscape of marketing and public relations is constantly evolving, it is important to keep up with current trends and include them in your client’s PR strategies. Influencer marketing has become a massive component in successful digital PR campaigns, and it has proven impact on brand exposure. An influencer is someone who has clout in a particular industry. He or she has a loyal following of individuals who trust what the influencer is filtering to them. There is great … [Read more...]

Filed Under: Blog Outreach, Social Media Networking SMM Tagged With: Affiliate marketing, blogger outreach, Social Networking

Ethical Blogging: Bloggers, Is YOUR Opinion for Sale? Is Traditional Media Unbiased?

September 2, 2015 By Gail Gardner 77 Comments

Ethics sign with sky background

Last week Small Business Technology Coach Vernessa Taylor wrote about the controversy over blogging for pay and cited several high profile examples of people who are adamantly against bloggers being compensated for their time because they apparently do not know anyone who has sufficient integrity to not let their judgement be clouded by their love of money. I know many bloggers whose opinions are NOT for sale and they make it quite clear up front to brands and PR people that they better … [Read more...]

Filed Under: Blogging Best Practices, Small Business Advice, Social Media Networking SMM Tagged With: blog outreach, blogger outreach, small business advice, small business tips

Blogger Outreach: EARNED Versus Paid Media ~ Should Bloggers Work For Free?

August 28, 2015 By Gail Gardner 37 Comments

Working for Free? Photo Closeup of a hand pulling out the lining of an empty pocket

Chris Abraham argued in a post on SocialMedia.biz that bloggers should not be paid because the brands they promote “earned” the right to get their PR agency to get you to work for free. Although traditional PR agencies contacting Journalists who are paid salaries CAN be compared to bloggers for major blogs that are also paid, that is a totally different business model than a small blog. Then or now, though, only the very naive can truly believe advertising dollars do not determine media … [Read more...]

Filed Under: Blog Outreach Tagged With: blog outreach, blogger outreach, blogging best practices, pr

How To Build Great Relationships With Bloggers

May 25, 2015 By Jeff Foster 39 Comments

Evolution of a young plant

Bloggers are a great way to promote your product or service. But if you want bloggers to talk positively about your brand, you need to build a strong relationship with them. Many marketers don’t understand this. They think bloggers are journalists. They’re not. Press releases and conferences don’t work with bloggers – most don’t pay attention to these, and many who do listen feel manipulated by them. Look For Long-Term Relationships Don’t try to create a one-time quick hit with … [Read more...]

Filed Under: Blog Outreach Tagged With: blog outreach, blogger outreach, relationships

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