Promoting your business isn't easy. It's time-consuming, costs money, and just plain stresses you out. If you get lots of new clients because of your efforts, you're proud and feel like bouncing off the wall. Most of the times, though, your efforts get poor results, and you're left feeling more like banging your head against that wall. If only you had some way to improve your marketing’s effectiveness. If only you had some way of boosting your results so that they inspire more … [Read more...]
How to Make Readers Love Your Blog in 5 Simple Steps
92% of the companies who blogged multiple times a day acquired a customer through their blog. A blog can boost your business especially if you know how to convert a new visitor into a real-time reader, and then a “lead” who subscribes to your blog. The “stickier” you make your website and the more wow factor you deliver in your content, the better chances they’ll stay around for longer. Here are a few ways to do just that. … [Read more...]
Ivin Asks: Which is More Important to Making Money? Alexa or PageRank?
Blogging is far more complicated than most bloggers realize. The more you learn, the more you realize what you don't know yet - and the best way to find out what isn't clear in your mind is to try to answer a question like this one from self-publishing blogger Ivin Viljoen: "Which is more important: Alexa rating or PageRank?" I said, "important for WHAT"? Then he added, "for making money". OK, then. Which one is more important for making money - and should we care? It is true that many … [Read more...]