Advertising has, since the establishment of a trade-based economy, been one of the most crucial factors of commerce. Even if it was something as primitive as shouting out what you’re selling from a market stall at the local fair, it’s always been essential that you let your customers know what you have to offer and why they should buy it. As consumerism started to take off in the 17th century, more sophisticated means of advertising were necessary to get goods off the shelves. Eventually, … [Read more...]