Launching a company website is a major milestone for any business, regardless of its size. But creating a small business website is not as simple as putting all your content on a web page and hitting the “publish” button. Your company website is your digital presence. In order to be effective, it has to be able to serve your customers the same way you would if they came to your physical store. If you are careless with building your website, a broken link, a typo, or even a minute … [Read more...]
8 Website Design Basics That Guarantee Branding Success
Are you creating a website or do you have a website? Are you looking for some inspiration to help you establish your website as a brand? A website plays a vital role in building a brand, and brand building helps you to attract and keep customers. No matter the size of your business, even a personal website can help you to build a strong brand. Let’s do an exercise: what comes to mind when you think of Amazon? I bet you thought of the company's image on its website. You might say, … [Read more...]
5 Important Tips to Improve Website User Experience
When considering website design, it’s easy to get caught up in aesthetic concerns. But if your website has a purpose beyond just looking pretty, it’s important to focus on more than appearances. Here are five key ways to provide your website’s visitors with a great user experience, so that they’ll stick around instead of leaving in frustration. 1. Simplicity The way your website looks is important, but most visitors are coming to your site to get something specific done—not check out … [Read more...]
Even Great Sites Can Be Improved – Real Examples Using Excellent Web Sites
One of the most important posts we've made to date was There is NO Done Because There is Always More To Do. Until you develop an eye for what is missing on your site, how will you know how much that lack is holding you back? We spot important missing elements on even the most beautiful, popular, and best designed sites. Starting today I will start posting links to these already excellent sites with commentary on what they're missing that could make a significant difference in their online … [Read more...]
