The Business to Community blog (Twitter @b2community) published a post about What Your Customers Expect from Social Media that prompted me to comment and that comment turned into this post. The major benefit to consumers when companies have a presence in social media is that they do not have to find or figure out how to use the method that company provides to get a quick answer. Once someone knows how to ask a question on Twitter, Facebook or LinkedIn (and yes, IMHO, THOSE are the three … [Read more...]