Are you one of those organizations that believe that investing in a B2B e-commerce platform is all that is needed to get your business going? Have you felt a nagging sense that somehow the platform isn’t the magic pill you hoped it would be? Investing in such platforms is only the first step. Successful organizations conduct regular evaluations of how the platform is performing to ensure that it is an optimal fit. There are multiple ways to evaluate the B2B e-commerce platform you use. … [Read more...]
How to Generate and Close Social Leads On Twitter
If social media is not delivering the return on investment (ROI) you expect, the problem isn't the social networks. Just as a blog won't make money if it isn't monetized, you can't expect social media to generate income for you unless you are using it to drive leads and sales. Following many people or tweeting great content can get you followers, but what you need is to turn those followers into leads. This can be done manually, but only if you are wise about whom you followed in the … [Read more...]
