Amazon and Walmart both continue to gain in power. Did you know they're both big into supplements, too - including those offered by third party sellers? See the full infographic at the bottom of this post. Why Amazon, Wal-mart are Bad for Consumers I get it. People love Amazon Prime shipping and the convenience of Walmarts everywhere. But please consider the big picture and the long-term view. Personally, I don't buy from either of them or any other corporations. If we want to … [Read more...]
The Truth About Buying UPC Codes [Updated June 2020]
If you sell products - this post is important to you. Most physical stores and many online stores, and specifically Amazon, require UPC codes for products listed for sale. This post is about how to buy UPC Codes without overspending or creating issues by buying from the wrong source. You must avoid fakes! If you are introducing new products to the market, you are eventually going to need to buy a UPC code for each item if you want to sell at Amazon, on Shopping Comparison sites or in … [Read more...]
Most Common Ecommerce Marketing Mistakes (and How to Avoid Them)
There are some excellent eCommerce marketing tactics and strategies that companies have used to expand their customer base and sell more products. However, for every great piece of eCommerce marketing, there are many more marketing mistakes that eCommerce businesses make. This means they lose out on potential sales. Things like Amazon listing optimization are vital to make sure as many visitors as possible buy your products. Still, your marketing is equally important to get your … [Read more...]
Greatest eCommerce Competitive Risks to Small Businesses
Running an eCommerce business is challenging. Many struggle with whether to have their own site or simply sell on Facebook, Amazon, eBay, Etsy or other platforms. While they may be your partners, they are also your strongest competitors. Are you a brick and mortar business with no online store? You need one - yesterday! Each new study that comes out shows that ecommerce sales are growing. Even if your in-store sales are solid, why not capture a piece of the online market, too? Don't … [Read more...]
How Should You Handle Price Competition on Amazon?
What should you do when your Amazon competitor matches your price? Even worse, when your competitors undercut you? Will your sales plummet? That’s the logical conclusion, especially if they get the “Amazon’s Choice” flag. So should you cut your prices and race your competitors to the bankruptcy court? Customer Buying Behavior Amazon customers choose to buy from the site for many reasons: Low prices Reviews Ease of returns Free postage Good stock levels Free … [Read more...]
