There are some excellent eCommerce marketing tactics and strategies that companies have used to expand their customer base and sell more products. However, for every great piece of eCommerce marketing, there are many more marketing mistakes that eCommerce businesses make. This means they lose out on potential sales. Things like Amazon listing optimization are vital to make sure as many visitors as possible buy your products. Still, your marketing is equally important to get your … [Read more...]
Greatest eCommerce Competitive Risks to Small Businesses
Running an eCommerce business is challenging. Many struggle with whether to have their own site or simply sell on Facebook, Amazon, eBay, Etsy or other platforms. While they may be your partners, they are also your strongest competitors. Are you a brick and mortar business with no online store? You need one - yesterday! Each new study that comes out shows that ecommerce sales are growing. Even if your in-store sales are solid, why not capture a piece of the online market, too? Don't … [Read more...]
How Should You Handle Price Competition on Amazon?
What should you do when your Amazon competitor matches your price? Even worse, when your competitors undercut you? Will your sales plummet? That’s the logical conclusion, especially if they get the “Amazon’s Choice” flag. So should you cut your prices and race your competitors to the bankruptcy court? Customer Buying Behavior Amazon customers choose to buy from the site for many reasons: Low prices Reviews Ease of returns Free postage Good stock levels Free … [Read more...]
Amazon: The Wal-Mart of the Internet
Amazon continues to gain in power. To truly understand the future we'll end up with if consumers keep doing most of their online shopping at Amazon, watch this: https://www.youtube.com/watch?v=O90PShJVu58 NEW: 50 Amazon Statistics That Show Their Market Crushing Dominance (Feb 20, 2020) NEW: Why Amazon Knows So Much About You (Feb 21, 2020) NEW: Panorama - Amazon: What They Know About Us (Feb 17, 2020) Amazon's Ring is a Perfect Storm of Privacy Threats (Aug 8, 2019) How Close is Amazon … [Read more...]
The Truth About Buying UPC Codes
NEW: The Ultimate Guide to BarCodes If you ever wonder why I don't post daily it is because what should be simple is often incredibly complicated and all the research takes a lot of my time. I then publish the results so others don't have to reinvent the wheel. If you sell products - this post is important to you. Amazon has recently started requiring UPC codes for products listed for sale. UPDATE January 11, 2017. Erik Quivers made us aware of the following issue that barcode buyers … [Read more...]
