Most AdWords accounts are not set up to maximize results for the advertiser. Of the dozens and possibly hundreds I have personally evaluated, most could be quickly and easily optimized to decrease spending and greatly increase traffic and revenue by following the strategies laid out below. NOTE: Be sure to also check out these two highly recommended posts: You Missed the Golden Days of Internet Pay Per Click Advertising for specific AdWords issues to be avoided AimClear Search … [Read more...]
We Miss The Golden Days of the Internet – Pay Per Click Advertising Circa 2003
Once upon a time in the golden days of the Internet circa 2003, small businesses were prospering because of a brilliant new way to generate revenue called pay per click (ppc). PPC was inexpensive and - once you had some level of skill at using it - would deliver targeted visitors willing to buy! Businesses could quickly and almost easily prosper! The party didn't last too long though. Originally the traffic was VERY targeted and it converted well. Both Overture and Google AdWords … [Read more...]
