Even though we focus on online marketing, that does NOT mean that offline promotions are not essential. In this guest post, Jawad Latif shares with us how businesses could be using stickers to raise awareness and increase sales. When competition is high and the economy is challenging, organizations and businesses have to adopt new and different marketing and advertising strategies. While most people think of stickers as being for children and simply laugh off the idea of marketing your … [Read more...]
Negative Publicity Over Nike Black and Tans Ads: Marketing Mishap or Intentional Buzz Generation?
Negative publicity: Mistake or By Design? Nike unveiled their Black and Tan trainers in Ireland in celebration of St. Patrick's Day. In the United States, the Black and Tan is a popular drink, but in Ireland it was the name of a right-wing terrorist group in the early 1920's that the Royal Irish Constabulary used to try to put down the revolution. The Black and Tans committed many atrocities against the Irish people, so naming a new shoe after them so many believe that wasn't a smart move. … [Read more...]
