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5 Easy Eco-Friendly Gift Ideas to Boost Your Brand this Xmas

December 10, 2018 By Daniel Defendi 26 Comments

5 Easy Eco-Friendly Gift Ideas to Boost Your Brand this Xmas

Christmas is the best time of year to connect with new and existing clients. Giving gifts with your business card or branding included can help to improve your exposure while showing clients you appreciate them. However, sending corporate Christmas gifts can lead to a large amount of waste being produced. If your business is one that prides itself on an environmentally conscious image, choosing eco-friendly corporate Christmas gifts could be a useful way to promote your brand. Here are … [Read more...]

Filed Under: Advertising (Free, AdWords, ppc), Ecommerce, Economy, Marketing (WOMM, Inbound), Small Business Advice Tagged With: advertising, branding, Christmas, environment, exposure, green, Marketing, small business

Advertising Tips When You Are Just Starting Out

August 16, 2017 By Aakash Patel 5 Comments

Advertising Tips When You Are Just Starting Out

A common misconception among startup entrepreneurs is that traction is more important than revenue in the early days of business. And it is possible that this strategy could be a good basis for the following advertising tips. But this tactic will only be helpful to you if your business is flush with VC funding and if you want to increase your valuation by scaling up really fast. Focusing on traction over revenue will likely kill most of the bootstrapped startups out there. One of the … [Read more...]

Filed Under: Advertising (Free, AdWords, ppc) Tagged With: ads, advertising, advertising tips, landing page optimization

11 Tips for Entrepreneurs Before Starting Facebook Advertising Campaigns [VIDEO]

August 4, 2017 By Rahis Saifi 10 Comments

11 Tips for Entrepreneurs Before Starting Facebook Advertising Campaigns

Getting good results on Facebook comes down to patience and the right expectations. It is not a strategy that will get you rich immediately, but if you set aside your impatience and a good budget for learning, it can deliver massive results. It takes some time to run tests to target the right audience.  While every social platform has its integrated advertising system, Facebook is still reigning in supremacy in terms of features, audience, and insights. As an entrepreneur, the fact … [Read more...]

Filed Under: Small Business Advice Tagged With: advertising, facebook ads, facebook advertising, facebook for business

Getting the Word Out: Three Alternatives to Traditional Advertising

January 5, 2017 By Chris Farmer 8 Comments

Getting the Word Out: Three Alternatives to Traditional Advertising

The old model of digital advertising is broken—but that doesn’t mean marketing is entirely dead. Here are a few clever alternatives to old-school ads. The writing has been on the wall for some time. The majority of users no longer trust display ads. People are increasingly ignoring online banner and video ads. And ad blockers have never been more popular. Jeff Kunzler of Design is Law explains: A large part of web ads are malicious, misogynist, full of malware/ransomware, and are a … [Read more...]

Filed Under: Advertising (Free, AdWords, ppc), Marketing (WOMM, Inbound), Small Business Advice Tagged With: advertising, advertising tips, inbound marketing

Create Banner Ads That Are Beautiful with Bannersnack – And Manage Ad Campaigns

August 21, 2016 By Jessica Mouser 46 Comments

Create Banner Ads That Are Beautiful with Bannersnack – And Manage Ad Campaigns

Whether or not banner ads work for your business depends on how you use them. Many might agree with the Onion’s sarcasm regarding the effectiveness of banner ads. But the truth is that display advertising is an important part of a brand’s marketing campaign. If you expect banner ads to lead to immediate conversions, you will probably be frustrated. However, it’s important to recognize which people banner ads are targeting. And if you do well at promoting yourself, your efforts will … [Read more...]

Filed Under: Advertising (Free, AdWords, ppc) Tagged With: advertising, banner ads, create banner ads, display advertising

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