Christmas is the best time of year to connect with new and existing clients. Giving gifts with your business card or branding included can help to improve your exposure while showing clients you appreciate them. However, sending corporate Christmas gifts can lead to a large amount of waste being produced. If your business is one that prides itself on an environmentally conscious image, choosing eco-friendly corporate Christmas gifts could be a useful way to promote your brand. Here are … [Read more...]
Advertising Tips When You Are Just Starting Out
A common misconception among startup entrepreneurs is that traction is more important than revenue in the early days of business. And it is possible that this strategy could be a good basis for the following advertising tips. But this tactic will only be helpful to you if your business is flush with VC funding and if you want to increase your valuation by scaling up really fast. Focusing on traction over revenue will likely kill most of the bootstrapped startups out there. One of the … [Read more...]
11 Tips for Entrepreneurs Before Starting Facebook Advertising Campaigns [VIDEO]
Getting good results on Facebook comes down to patience and the right expectations. It is not a strategy that will get you rich immediately, but if you set aside your impatience and a good budget for learning, it can deliver massive results. It takes some time to run tests to target the right audience. While every social platform has its integrated advertising system, Facebook is still reigning in supremacy in terms of features, audience, and insights. As an entrepreneur, the fact … [Read more...]
Getting the Word Out: Three Alternatives to Traditional Advertising
The old model of digital advertising is broken—but that doesn’t mean marketing is entirely dead. Here are a few clever alternatives to old-school ads. The writing has been on the wall for some time. The majority of users no longer trust display ads. People are increasingly ignoring online banner and video ads. And ad blockers have never been more popular. Jeff Kunzler of Design is Law explains: A large part of web ads are malicious, misogynist, full of malware/ransomware, and are a … [Read more...]
Create Banner Ads That Are Beautiful with Bannersnack – And Manage Ad Campaigns
Whether or not banner ads work for your business depends on how you use them. Many might agree with the Onion’s sarcasm regarding the effectiveness of banner ads. But the truth is that display advertising is an important part of a brand’s marketing campaign. If you expect banner ads to lead to immediate conversions, you will probably be frustrated. However, it’s important to recognize which people banner ads are targeting. [clickToTweet tweet="Branding is one of the main purposes of … [Read more...]
