A common misconception among startup entrepreneurs is that traction is more important than revenue in the early days of business. And it is possible that this strategy could be a good basis for the following advertising tips. But this tactic will only be helpful to you if your business is flush with VC funding and if you want to increase your valuation by scaling up really fast. Focusing on traction over revenue will likely kill most of the bootstrapped startups out there. One of the … [Read more...]
Facebook Advertising Tips for the ECommerce Entrepreneur
According to a study conducted by MarketingSherpa a couple of years back, the average gross margin for eCommerce stores was found to be somewhere between 30% and 40%. Gross margin, by definition, is the difference between revenue and cost of goods sold. If you take into account the operating expenses, salaries, taxes and other expenses, the net margin for eCommerce stores can be quite minimal. It does not actually make sense to advertise your eCommerce store in this scenario. Pay per … [Read more...]
Getting the Word Out: Three Alternatives to Traditional Advertising
The old model of digital advertising is broken—but that doesn’t mean marketing is entirely dead. Here are a few clever alternatives to old-school ads. The writing has been on the wall for some time. The majority of users no longer trust display ads. People are increasingly ignoring online banner and video ads. And ad blockers have never been more popular. Jeff Kunzler of Design is Law explains: A large part of web ads are malicious, misogynist, full of malware/ransomware, and are a … [Read more...]
