A common misconception among startup entrepreneurs is that traction is more important than revenue in the early days of business. And it is possible that this strategy could be a good basis for the following advertising tips. But this tactic will only be helpful to you if your business is flush with VC funding and if you want to increase your valuation by scaling up really fast. Focusing on traction over revenue will likely kill most of the bootstrapped startups out there. One of the … [Read more...]
The History of Human Billboards
Advertising has, since the establishment of a trade-based economy, been one of the most crucial factors of commerce. Even if it was something as primitive as shouting out what you’re selling from a market stall at the local fair, it’s always been essential that you let your customers know what you have to offer and why they should buy it. As consumerism started to take off in the 17th century, more sophisticated means of advertising were necessary to get goods off the shelves. Eventually, … [Read more...]
