Organizations are running a marathon competing against each other. The goal is not to get to the finish line on a race track, but to clinch the trophy in the market: customers. You put on your sporting shoes and run like your life depends on it. You get to the customers long before your competitors. Now you have them all to yourself, but you are having a hard time managing them. In the heat of the moment, all you could think of was to acquire customers. It never occurred to you that … [Read more...]