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5 Reasons Every Startup Needs a Corporate Video

November 30, 2016 By Emma Baxter 17 Comments

Video is thriving. Fuelled by the rise of mobile search, online video has become a key means for people to satisfy both their information and entertainment needs. Video is widely expected to outpace written content in the near future. It will account for an estimated 70% of all consumer internet traffic by 2017.

5 Reasons Every Startup Needs a Corporate Video

The importance of corporate video production therefore cannot be underestimated. What was once considered a desirable extra has become a marketing necessity. Video provides an opportunity to engage with audiences, attract new customers, and move ahead of the competition. Startups that fail to incorporate video into their marketing strategies do so at their peril.

Table of Contents

  • What is a corporate video?
  • Who uses corporate videos?
  • Why make a corporate video?
  • 1. Promote your brand or a service you offer.
  • 2. Explain a new concept to clients or colleagues.
  • 3. Use video to simplify internal communications.
  • 4. Highlight your successes with case studies.
  • 5. Capture a live event to maximise its longevity.
    • Emma Baxter
    • Latest posts by Emma Baxter (see all)

What is a corporate video?

Corporate video production refers to audio-visual material that a business commissions to use for marketing or internal communication purposes. Such material might include product, service, information, or training videos.

Corporate videos are often created specifically for B2B environments where a limited and targeted audience can view them. However, the growth of digital technology means there is often an overlap between corporate videos and other forms of visual communication, such as TV and web advertising.

Depending on the environment in which people will view the video, corporate videos can take on many forms. They can include live action interviews, scripted dramas, animated sequences, or case study presentations.

Who uses corporate videos?

Businesses operating in any sector can use corporate videos as an essential marketing and communications tool. Companies working in media, finance, public, and private sectors all use corporate videos every day. Their videos could be for presentations and conferences or for educational and entertainment purposes.

Corporate videos are also useful tools for companies wishing to create a powerful search engine presence. Video generates three times as many monthly visitors to a website and can increase organic web traffic by up to 157%. It is at the cutting edge of internet marketing. And the rapidly evolving mobile video landscape means it is probably here to stay.

Why make a corporate video?

The human brain processes visual information 60,000 times faster than it does text, meaning video is one of the most efficient ways of engaging an audience. By creating an identifiable brand through video, you can instantly connect staff with clients and broadcast your startup’s image across multiple platforms.

You might want to promote your business, train new employees, report back to stakeholders, or create a memorable conference presentation. Nothing will get your point across like a carefully planned corporate video. Here are five ways you can use one to benefit your business.

1. Promote your brand or a service you offer.

Creating a powerful promotional video gives your business an opportunity to tell an authentic and compelling story that brings your brand to life. A well-made sequence can capture the attention of potential clients, reinvigorate your brand, and establish your reputation. A powerful video will give you an invaluable edge over your competition.

The best brand videos are those that tell inspiring stories with which the viewer can emotionally connect. By inspiring your audience to think and talk about your brand, a good promotional video will turn viewers into brand champions.

A brand film can focus on a particular service you provide, charity fundraising and awareness, or simply illustrate your corporate image. You can incorporate numerous elements into the film, such as interviews, testimonials, and animation. This variety will ensure the video truly reflects the nature of your business culture.

2. Explain a new concept to clients or colleagues.

Ideas, which are intangible, will often need explaining to staff or clients. When this situation occurs, it’s imperative that the viewers’ or listeners’ attention is maintained to ensure they continue taking in the new information. One of the best ways of keeping your audience’s attention is through an explainer video.

An explainer video is a short and informative video that combines clear and concise language with entertaining visuals. Companies often use these videos to explain a new or complicated concept. Startups can use explainer videos in a number of ways. The videos might clarify the details of a new policy or illustrate what you actually do for potential clients.

This video format not only serves as a tool for presenting explanations but also attracts and retains more viewers than text or verbal descriptions. The average attention span of a visitor to a website landing page is less than 8 seconds. But if there is a video on your page, visitors will stay an average of two minutes, representing a 1500% boost in customer facetime.

The most effective explainer videos are often animated. Sometimes it’s impossible to film real life processes, such as the stages of pregnancy or the way the internet works. But animation allows you to visually depict the undepictable. Animation is also beneficial because special effects and animal mascots tend to stick in people’s minds. A video being memorable increases the chances of it going viral.

3. Use video to simplify internal communications.

A recent Deloitte survey found that having a sense of purpose at work is extremely important to millennial workers. Almost 10% of respondents said having purpose and meaning in their work is the main reason why they chose their employer. Millennials want to know how they fit into the organisational puzzle and how the company makes a difference in the wider world.

As a result, it’s important to be transparent about organisational goals. Regularly reinforcing an employee’s purpose will increase engagement and ultimately drive business results. Many companies communicate via cumbersome marketing documents or through nondescript PowerPoint presentations. But video presents a unique opportunity to share far more personal and emotive messages within a workforce.

Video is ideal for startups that want time-strapped employees to engage in company news. Video is instantly accessible to employees and integrates with their daily online experience. It is also much easier and quicker to digest than a long document or presentation.

You can produce corporate videos to deliver branded messages, make news announcements, congratulate employees, and communicate business results. In doing so, you allow all of the members of your organisation to understand and feel they are part of your overall corporate strategy.

4. Highlight your successes with case studies.

Case study videos are a creative way of highlighting business successes in order to land a particular message. Using video to tell a company’s story is far more compelling than using text or still imagery. It’s much easier to communicate a unique selling point by showing, rather than telling, how your product or service is better than the competition’s.

Not only do case studies improve a company’s credibility but they can also win business pitches. Case studies drive sales via click-through engagement and portray company members as convincing thought-leaders in their field. Furthermore, videos are more authentic if you use messages from your customers, rather than those from the business itself.

You can present video case studies in a number of ways. For example, you can embed them on your company website to function as a customer engagement asset. Or you could send them out as material in an email newsletter. Alternatively, you can post case study videos on social media to improve brand image. You can also play them in presentations and pitches to engage potential clients and secure new projects.

5. Capture a live event to maximise its longevity.

Months of planning and hard work can go into an event, but when the big day arrives, it is often over as soon as it begins. Covering a live event with a corporate video is the best way to capture the highlights of the day and maximise the event’s longevity.

By capturing the live action, you will be able to broadcast the event’s key moments to a wider audience. The video will allow attendees to relive the excitement and enable others to experience the event if they were unable to attend.

It’s important to let your event video tell a story. As well as covering the main event and key speakers, include behind-the-scenes footage and interviews with attendees and organisers. Background footage helps to capture the atmosphere, scale, and success of the event.

An event video can be used for a number of promotional, marketing, or morale building purposes. Showing keynote speakers or posting short snippets of the events to social media channels can promote brand awareness. Furthermore, if an event is an annual affair, you can use an event video to pre-launch the next edition with highlights of the previous year’s events.

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Emma Baxter

This guide was written by Emma Baxter, Senior Creative and Marketing Manager at TellyJuice – a London based video production company with years of broadcast experience for all types of business.

Latest posts by Emma Baxter (see all)

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Filed Under: Video Marketing Tagged With: corporate video, video creation, video marketing, Visual content strategy

Comments

  1. Tommy says

    September 26, 2019 at 3:23 am

    This is true. There are companies that provide video services for a company. The output can be really useful in marketing and promotion for your business.

    Reply
  2. Damian Smith says

    May 28, 2019 at 1:53 am

    Great useful corporate video marketing tips. As we’re a startup, and planning for a corporate video marketing, here I got awesome tips to implement in our corporate video marketing. We are developing our promotional videos working with a best Videographer Sunshine Coast to get a awesome video. Thanks for sharing a timely post
    Damian Smith would love you to read ..34 of the top video marketing statistics for 2019My Profile

    Reply
  3. Addy Brown says

    April 10, 2018 at 8:09 pm

    Hi…
    Today online video has become a key means for people to satisfy both their information and entertainment needs.
    Thanks for sharing this article with us.

    Reply
  4. Heather says

    April 24, 2017 at 10:18 am

    Awesome list! In my experience, I always learned best during training when there were videos to accompany the learning process.
    Heather would love you to read ..Congratulations, Lindsey!My Profile

    Reply
  5. Pitch Worx says

    January 9, 2017 at 4:28 am

    Very well written!

    These days, many companies are focusing on corporate video! to communicate better with their audience.

    Reply
  6. Golam Qauser says

    December 11, 2016 at 5:54 am

    I completely agree with you. Hope it help me a lot in my business. Thank you so much for this amazing tips. keep it up.

    Reply
  7. Ashish says

    December 9, 2016 at 3:25 am

    41% of all marketers have adopted video as a strategic marketing initiative so this a high time for startups to get strategic advantage with videos. Thanks for the great article.

    Reply
  8. Ema Cruz says

    December 5, 2016 at 11:59 pm

    Well I do believe that not only startup in fact each organization requires a corporate video so that organization can be recognized at global level and video can be reached to many people.

    Reply
  9. Alice Clarke says

    December 4, 2016 at 12:01 pm

    Excellent article Emma Baxter. I fully agree with you. video promotion is very import for the startup business. Seo and social media is best ways to grow your business.
    Alice Clarke would love you to read ..Website under ConstructionMy Profile

    Reply
  10. junaid shahid says

    December 4, 2016 at 5:31 am

    hey dear really a great post, thanks for sharing your point of view with your followers. This may help any person who is taking startup. I have learn very much from your this post.
    junaid shahid would love you to read ..UOG GPA Calculator For Uogians OnlyMy Profile

    Reply
  11. George says

    December 2, 2016 at 4:43 pm

    Using corporate videos can help startups easily connect with their target audience and establish credibility. With corporate videos, you can communicate your purpose and how your services could help their problems.
    George would love you to read ..One Half’s Offshoring Accounting ServicesMy Profile

    Reply
  12. Vashikaran says

    December 1, 2016 at 11:59 pm

    Videos are meant for B2B business environment where there are limited people to view the videos. We should have a video that has our product and services details. Video should consist of services so that viewer should have an idea and can avail the services.

    Reply
  13. Anna says

    December 1, 2016 at 1:15 pm

    I agree about Video. It seems customers/readers identify more with brands that have personality and a face to it rather than some anonymous website.
    Anna would love you to read ..Best Vitamix Blender to Buy? The Ultimate GuideMy Profile

    Reply
  14. Ravi Chahar says

    December 1, 2016 at 9:15 am

    Hey Emma,

    Videos are the new content marketing tools. Marketers, business owners are influencing their clients using the corporate videos.

    It’s great to tell about your brand through a video. People would love to know more it.
    Thanks for sharing with us.
    ~Ravi
    Ravi Chahar would love you to read ..Full Post Vs Summary : Which One Is Better For Your Blog?My Profile

    Reply
  15. Anupriya says

    December 1, 2016 at 7:09 am

    I don’t know much about video shoot and all that. Can you please suggest me some simple video editing software. I tried after effect but it’s too tough to operate. Please suggest one that is easier.

    Reply
  16. Robin Khokhar says

    December 1, 2016 at 1:39 am

    I was not knowing anything about the cooperate videos but it looks like a complete guide. Helped me to learn many new things.
    Thanks for sharing.
    Robin Khokhar would love you to read ..Free profile creation sites list to build quality linksMy Profile

    Reply
  17. Taufeeq Umar says

    December 1, 2016 at 12:49 am

    Its really amazing blog with very much helpful information about startup needs corporate video, so thank you very much for this great blog here for us.
    Taufeeq Umar would love you to read ..TOP-5-10 Engineering College In Uttrakhand-DehradunMy Profile

    Reply

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