Social media is now a part of customer service that is undeniable. Companies without a social media page where customers can reach them quickly and effectively are going to face an uphill battle when it comes to maintaining a loyal fan base. There are too many competitors that are on the right page.
Creating a thorough customer service base on social media, or adding an element of social interaction on your website isn’t as hard as it might sound.
These tools will empower your customer service efforts across multiple platforms.
Respond
For those who are building their most active customer service base on Twitter, Respond is a great option. Track all mentions, respond to DM’s straight from your inbox, and build an active and engaged community.
It basically puts everything in one place on a more intuitive dashboard than you would find on Twitter itself. It starts at $19 per month, and has a pro edition for $39. For those who are looking for a more customized experience, you can check out their custom plan. They do offer a seven day free trial, so it is worth checking out.
Ringostat

Not exactly a social-media focused tool, you’ll find this one a huge help. Ringostat is a call-tracking utility that helps you monitor your phone call conversions. One of its best parts is analytics reports: You’ll be able to see which days and time of day are most active for your (potential) customers. Now, chances are, these time slots coincide with when your customers are most active on social media, too!
Tweet, share and interact more actively based on these reports for more results!
Conversocial

Having multiple social platforms can be difficult to maintain for a business. The bustle and noise of each platform can make it even harder. Conversocial works by establishing patterns and generating more meaningful conversations across all networks.
It gives you the ability to cut through all the noise and really get the discussion going with your audience. This is a pricier tool, because it is more for enterprise use. If you have the budget for it, and you want something to really boost your social interactions, it is worth the money.
Sprout Social
Aimed at full social campaigns, including analytics, research and engagement, Sprout Social has been a popular option for a long time. Just as the name suggests, they are looking to make your brand grow in the social sphere. Part of that is improving customer support across social networks.
They operate as a full social media dashboard, with plans starting at $59 per month. Starting at $99 per month they have help desk integration, which most medium to large companies are going to find very helpful.
Lithium

Another tool for established companies, Lithium is an interesting application and service. It looks at your Total Community, the sum of all of your engagement and customer base.
They have both professional and enterprise versions to choose from, based on your size and needs. Prices are going to also depend on your needs, and they do cost on request.
Hootsuite
Everyone knows about Hootsuite at this point, don’t they? They are one of the most popular social media management dashboards around. It isn’t hard to see how it can improve your customer service on different social networks.
Monitoring for mentions, watching hashtags, searching for opportunities to reach out, communicating with followers and keeping a record… there is a lot to do.
There are additional add-ons you can incorporate to make it a more integrated and helpful tool. Their webinars are worth checking out to see the more obscure features you may not be aware of, and to learn to really take advantage of their analytics.
Buzzsumo Alerts
You knew this was going to be on the list… what list would be complete without it? Customer service goes beyond just responding to comments on a Facebook page. You have to look beyond it for mentions across the web.
Whether you are looking out for Yelp reviews, or seeing a review piece on a blog, you need to know when your brand is being spoken about. Then you can respond accordingly. Buzzsumo Alerts is an easy, free way to do that.
Nudgespot
You have probably noticed messaging apps on business sites lately. You go to the site, and a little box pops up in the corner from a customer service rep waiting to help you. This, to me, is the essence of social media customer service.
Sure, it isn’t on a third party platform. But it is even better, as it is right there on your site, ready to start a conversation. Nudgespot is available for teams to collaborate, and they have a free version to try before committing to one of their paid plans.
The Real Tool: Vigilance
Even if you didn’t use a single one of these tools (though why wouldn’t you?), there is one that makes all the difference in the world: vigilance. Remaining consistently on top of your customer interactions is a crucial element of being successful in your efforts.
I once helped a start-up where the founder would ignore social media pages, and even his help desk software, for months at a time. Customers became irate, and his start-up pretty much imploded. All because he wouldn’t stay on top of social and customer service, or hire someone who would.
Don’t make his mistake. These tools are key in maintaining your customer service team in a social media powered way.
Latest posts by Amit Hooja (see all)
- 8 Tools for Better Social Media Powered Customer Service - May 31, 2016
As you said, Social Media has an inordinate impact on website, Truly that is a fact. Responding to users from social media is quite helpful.
Thanks for providing some good info. Reaching users through social media and react, respond to them is quite easy. These tools will be very helpful.
Hi Think So That Great Posts Were Posted By You Increasing Your Visitors And Likes.
Every Time you Post Best and Informative Post
Thanx For Sharing it With Public
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I Think You Give all the Ideas Are Brilliant and as well as So Helpful.Now A Days Social Media is Most Using Service in World that’s Why I Can Say that You Give Brilliant Ideas Regard This.
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i love HootSuite among those because i am using their premium service from beginning. i have never tried all other tools.
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Love this post. I was using SNAP plugin and hootsuite for long time. Now, I’ll give a try to above tools. By the way, wordpress users can use SNAP ( Social media auto poster ) plugin to automate their social media promotion.
Thank you for sharing.
I preffer “Ringostat” tool for SMO Analysis and call tracking details.. The main reason to liking this tool is only for its analytics reports.. Analysis report is awesome feature of this tool.
Thanks for sharing other tools.. I will try all of these tool..
Now a days social media is growing very fast day by day and some more and many features ave added. So competition in social media is also high.
Hi Amit Hooja,
Thanks Amit Hooja for sharing this interesting post. I have found Hootsuite one of the best tools for social media. I am saying this so confidentially, because I am using this personally. This tool really helps me very much to manage my all social media accounts, campaigns, customer services and many other things. I did like to recommend it to all social media managers. Thanks
Definitely try Buffer as well, they are great for twitter and able to analysis which are the best time to tweet, definitely useful.
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Awesome! Great article listed with valuable social service tools. Tools are very effective to increase social engagements & build relationship. Just bookmark this post. Keep Posting! awaiting for another nice article.
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I got a really good reach when it comes to organic traffic but i m still struggling when it comes to social media targeting. I hope this post will help me to better it. Thanks a lot.
Hi Neha,
Read the post about Socedo which could help: How to Generate and Close Social Leads On Twitter.
For how to get results on Facebook, see How to Grow Your Facebook Page to 1 Million Real (Unpaid) Followers.
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Thanks for your professional and useful Article sharing. I go through the all meaningful points and I’ll utilize in my campaign.
Tools are basically for the purpose of empowering one’s customer service efforts. Though some dont really focus on social media. Like some are for analytics tracking (say, to determine the best and active days for customers)
Great compilation.
Amit this is great list of some nice tools.
I have only used HootSuite and I think it is time for me to test and try a few other tools.
Thumbs up.
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Hi Amit,
I have been using HootSuite for a long time and it is a good tool. Although i will also be checking the other tools that you have shared.
thanks for sharing.
This is very helpful post. Its nice to have an information like this. looking further for something new.
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Very helpful! It is good to bring the best customer service no matter the platform. I have used HootSuite before but was unaware of the other options out there. I will be taking a further look into Sprout Social because I think my business can benefit from that.
Hi Amit,
This is my first visit on your blog and really very impressed with this post, these tools are very helpful, bookmarked it and will definitely try it in coming days.
Thanks for it.
Regards,
Ashivin
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Hi Amit,
Thanks for sharing best tools for better social media powered customer service.
I never use 6 in 8 social media. And also i never heard these 6 social sites.
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Hi Amit Hooja,
Before commenting on this post, I have tried some tools for my experience, and I have found all these very helpful for the best services. Thanks for sharing your experience with us.
Thanks for the post. All tools you mentioned are great. I have used few of them and few are new to me which I am going to use soon. Thanks again, keep posting such informative stuff.
Informative post, I am visit on your blog on daily basis and learned something new it, Thanks for shared helpful post, I will try It.
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Been looking for blog posts like this. Informative and very precise. Hope more blogs are like this. Not just posting blogs for the sake of posting with no essence. Thanks for this mate.
Excellent info here, I am currently doing some research and found exactly what I was looking for.
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I am using respond on twitter and I have found the tool quite useful in responding to my customer’s concerns. It is a useful tool
Thank you for your discussion. it is very useful for my blog that talks about teen relationships.Most of it all yet I know, I think this is very useful for the development of my blog. I want to ask about benefits and buzzsumo buzzer alerts?
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thank you owner. Nice article.. blog commenting is great for seo 8 Tools for Better Social Media your article has help me and have given me a new perspective about seo 8 Tools for Better Social Media and blog commenting.Thanks a lot………………….!
Hi Mir,
You create BuzzSumo alerts here and this post explains how to use them.
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Great post for Social media. It will definitely help to readers. These are the list of some awesome tools that will help us to share the content over the social media, Thank you for sharing.!!
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Hi Amit,
Thanks for adding multiple tools here. I have been using hootsuite and buffer since a long time. Yet to explore other tools like Respond and sproutsocial. It definitely looks like a worth trying tool.
i think your website is really very good, in terms of speed and also post that you post. maybe you should always update every time so that your website visitors is increasing
I don’t usually comment but I gotta say thankyou for the post on this amazing one : D.