Social media includes all the social networking sites where people of different ages, castes and creeds share things with a wide audience. At present, almost everyone is attached to one or more social networking sites. Social media also has great influence in today’s business world.
Social media’s role in a business
The social media networking sites such as Twitter, Instagram, Facebook, Pinterest, Tumblr, and YouTube help in the online promotion and marketing of any kind of business. They can help companies and businesses to raise brand awareness to the most prospective customers.
Apart from the promotion, marketing, and creating awareness about brands, social media can also act as a customer service scheme. Through such sites, it has become very easy to interact with the habitual clients directly via chat, email or over the phone. You can even open your own company’s Facebook wall where customers can freely interact, give their personal feedback, ask questions, lodge complaints and much more.
This proves to be beneficial for the company to know better what their customer think, directly from the clients who are using their products. Likewise, the same is applicable for the Tumblr dashboard, Twitter tweets and YouTube comments section.
Utilizing social media for business purposes
Application of social media can be very beneficial for your business campaign. By following some easy and simple steps you can start benefiting from social media. They are:
- First, you have to choose the best social networking sites for your business. Consider Twitter, Facebook, LinkedIn and YouTube.Tumblr caters to micro blogs; YouTube for videos; Twitter for short tweets; and Facebook for all of the above together. But you should always keep in mind that you should only choose the networks that can be easily managed and maintained by you.
- After choosing the correct social networking site, you have to create an account. For creating an account on each of the above mentioned sites you have to register first. The registration process is very easy and simple. But the difficult part is to create an account for your business which is really alluring to the customers and clients. If you have any creative minds present in your company, have them assist. If you don’t, get assistance from a company with expertise in creating business profiles and managing social media networking accounts.
- The social media service providers not only help in developing business profiles and / or brand pages, they also help in obtaining likes, subscribers, fans and followers. The services provided by such companies are genuine and legal. They help you to get a respectful start in your business with all sorts of original information about your company. You can rely on these companies to develop your company’s business profile.
- Once you have created a good brand presence, everything you do online either builds or detracts from your reputation. Maintain your channel, brand page and profile to enhance that reputation. What you share for your business is not only about hardcore selling. Use it to attract existing and potential customers to visit the profile for more. In order to grab the attention of more and more customers, you need to go on updating your business profile with interesting and pertinent updates which are related to your business and company. Thank your readers and viewers who visit your site; comment and reply to their messages.
We cannot deny the fact that social networking media plays an important role in today’s business world. Those who are not yet getting the most out of social media sites are missing opportunities to develop their business.
Latest posts by Sthiti Prangya (see all)
- Social Media Management – It’s Role in Today’s Business World - January 21, 2015
Don’t you get annoyed with people that are trying to get you into their money pyramids using social networks? As long as such people exist, it will be difficult to sell something good directly to the customer via facebook or G+. We have to deal with tons of spam before we will be able to sell anything to customers.
admin, could you please tell me is subscriber are important to rank a blog well, i am runing my business online but can’s getting well results
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Hello Jasmeet,
Not directly, but having subscribers increases traffic and more traffic can improve rankings.
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Social media is a great way to promote your business in free, but the most amazing fact which i notice is that if you have some experience to how to use social media then you may run your business very high
Application of social media can be very beneficial for your business campaign.Now a days social media has big roles to the society especially in the business areas:) Social media is an idea generator. These all things about social media role in business world are clearly known to me because of your blog. this is a very wonderful blog . and so much useful to everyone. Great thanks to u for sharing such a great thing……….
This article was helful, thanks! I like it. Hey, there thank you a lot regarding discussing down this specific amazing section of document with us. Every bit of computer is adorable. This is a great post for Social Media Management. I think every one should know all this steps.
Yeah, great information on the topic of social media, in today business social media is an important pillar to support business success. Every business need social media presence to get directly in touch with the audience and get more customers from social media networks.
Thank You!
Sthiti Prangya would love you to read ..How to Design a Website for a Target Audience
If you are transparent and chat for a bit you can grow your business through twitter, FB and G Plus. Being active, not talking business all of the time and being persistent and consistent programs your audience with a clear, targeted message.
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This post gives me new and innovative idea about Social Media Management by which I have found myself as a update person. And by this informative post I have acquired the upgrade online business tips that is the most outstanding effect for me.
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I’m glad to know that you like it
Sthiti Prangya would love you to read ..How to Design a Website for a Target Audience
Yup use of social media are very important now a days, you easily promote your business ,events and etc socially , It’s give trend to your business, Ideas , events and etc
Well, Nowaday social media has changed the lifestyle of the human being, today one can watch every event any where in the world.
You can spread your articles to the rest of the world with a simple like.
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Sthiti, so much of social is being open and engaging. If you are transparent and chat for a bit you can grow your business through twitter, FB and G Plus. Being active, not talking business all of the time and being persistent and consistent programs your audience with a clear, targeted message.
Thanks for sharing,
Ryan
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Congratulations to you and Kelli, Ryan. Never forget how fortunate you are to have someone in your life. Hang on through the ups and downs because finding a great someone can take decades.
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Hey, there thank you a lot regarding discussing down this specific amazing section of document with us. Every bit of computer is adorable. This is a great post for Social Media Management. I think every one should know all this steps.
it’s true Sir/Mam social media’s play a important role to get traffic and to took high rank in search engines one question sir/mam how to unblock blocked links on facebook my website link is blocked on facebook without any reason help me ! 🙁
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Yes, social media is an idea generator, trend mapper and strategic compass for all of our online business ventures.
Sthiti Prangya would love you to read ..How to Design a Website for a Target Audience
I get a lot of traffic from my Facebook account but very few visitors come from my twitter posts. Do you know any tips about improving the efficiency of my twitter campaigns?
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Hi Mammy,
You need to be using Twitter cards and uploading images to your tweets. Focus on retweeting the best images you see either in your stream or by clicking on “Discover”. Those will get more engagement and increase your followers.
Gail Gardner would love you to read ..Increase Website Traffic Automatically Using Your Own Best Content
Hello Mammy,
For twitter user engagement, try to tweet informative topics regularly, reply tweet, retweet and engage with your followers.
In my mind social media replace normal personal relationship and it is dangerous. Social media have good benefits but we shouldn’t replace contact face to face to contact on Facebook. Please!
Nice article…… in these days social media is one of the most important part for business branding. and Google also gives advantage to website which continuously updates social profiles.
Social media Is truly going to be helpful at present and also many coming years, the only thing will change is the sources. Today Facebook, Instagram are famous but tomorrow some other platform will take away.
Yes, social media is an idea generator, trend mapper and strategic compass for all of our online business ventures. This makes us stand out from the crowd.