Carolyn M. Appleton, CFRE, shares this important information for non-profits and charities. A CFRE is a Certified Fund Raising Executive.
I have been visiting with the staff of two nonprofit organizations. They are struggling with social media, and with convincing their volunteers, donors and board members to support them using social media. With this in mind I wrote, “Engage Online Ambassadors.”
I provide additional “ammo” for my argument that social media is important for nonprofits, and that it can be harnessed effectively as a support mechanism. Here is the link: http://carolynmappleton.wordpress.com/2013/05/15/engage-online-ambassadors/. Comments welcome, as always!
Why Having a Brand Evangelist Increases Conversions, Customer Satisfaction and Profits (about brands, but can be applied to causes as well)
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