Increasing the levels of engagement on your social media channels is a continuous task. To attain solid results with your strategy for social media, building up quality engagement is crucial. If you wish to get more from your efforts on social media, then make sure you are using these seven methods to transform your engagement with social media.
1. Begin A Discussion
Begin chatting with people in the same industry as you; connect in a genuine manner with your peer community; reach out to companies that you admire and, crucially, be inspiring and informative for your customers.
When you begin 1:1 discussions on social media and place an emphasis on the quality of these discussions, you will achieve greater engagement with your own posts, and you will have much more fun too. You should never unrelentingly blast your social media followers in the hope of building a quality channel or increasing engagement. As an example, research has shown that auto-posts to Facebook decreases likes and comments quite significantly.
2. Use Visuals
Photos and videos are the most engaging sort of content on social media, as they are rapidly viewed and they elicit an emotional connection with readers. In 2014, the majority of Facebook posts shared worldwide included an image. To increase engagement with your posts, ensure there is always a visual aspect accompanying the content.
3. Cross-Promote
Forming genuine relationships and making connections with key players in your industry is an excellent way to find new followers and increase credibility. Not only this, but it also allows you to gain access to a bigger network of people and strengthen your personal message. Begin following key influencers, and be sure to share the influencers’ writings and content, adding your own personal commentary.
4. Pay Wherever You Can
In most cases, paid options on social media networks are the most engaging and effective. Here you pay for access to a targeted audience that will tend to have a keen interest in your services or products. Exploration of these opportunities will boost your social engagement and can also ensure you get the best possible return from your online marketing budget.
5. Adhere To The 80:20 Rule
Value-adding and community development are less popular underlying intentions of a lot of social media campaigns, as the majority of people are just pushing for self-promotion, which does not of itself cultivate a good base for genuine engagement. Oftentimes, this kind of communication is lacking in personality or in value for those who the business wants to reach out to.
When a company fails to get involved in a cross-promotion community, people realise they are being “sold to” – instead of being “communicated with” – and they quickly lose interest. Rather, you should adhere to the 80:20 rule.
80% of your social media posts should have a social focus:
- Discuss news of the industry
- Share articles by key players you admire
- Interact with customers and with comments
- Raise the concerns and queries of your community
- Feature events you recently attended or will soon be attending
- Cross-promote with people of credibility and influence
- Share previous and current posts from your business blog
20% of your posts on social media should be promotional, showcasing your services and your products, with specific calls-to-action.
6. Provide A Good Call-to-Action, Always
At the conclusion of every post, make sure that you tell your readers what you want them to do next. Pose a question that they can then answer in the comments section. Instruct them to click on the link included in your post. When you advise your readers what you want from them, they will be likely to act on your guidance.
7. Proofread To Ensure Accuracy
When you have finished drafting your desired post, review it time and again. Look for grammar mistakes and spelling errors. Check the included link to be sure it works as it should. Ensure that images are of a high quality and are not stretched or pixilated. Analyse the wording and the tone you have used in the post to make sure it is in alignment with your brand personality and that it will not be read as negative or offensive. Once you are satisfied with your post, press send and start your engagement!
Just being active on social media with one-way broadcast posts is not sufficient any longer. Furthermore, unless you are newly setting up your social community, it is likely to be time wastefully spent. As an increasing number of small businesses set up their channels for social media, engagement needs to be front and centre. Spending time establishing brand relationships will prove to be the deciding factor in your message being seen and heard and in social media having a strong positive effect on your business.
This article was contributed by Magicdust, a web design company who provide business with the one of the most experienced web developers Sydney has to offer.
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Here very useful information about social media and i like your post. Whenever we update or post any think on social media for gain traffic then we never think about these tips next time when we share then follow your tips and thanks for sharing.
There are different thought of people on digital marketing, i am also in trouble to understand about the actual digital marketing concept. but after reading this post many points i have clear in my mind and understand the basic idea of digital marketing.Always provide images and hashtags for getting more traffic from social media.
Thanks for the tips…!!
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There are different thought of people on digital marketing, i am also in trouble to understand about the actual digital marketing concept. but after reading this post many points i have clear in my mind and understand the basic idea of digital marketing. thanks to you for share these helpful stuff. keep writing to help us
Thank you for this post. About point 4, what do you mean? Could be a solution also paying for outsourcing social media management?
Hi Emanuele,
What the author meant is to use the paid options on social networks to get a larger audience. Facebook, Twitter, Pinterest and other social networks sell ad spots and/or allow users to pay to promote their content.
Yes, you can also pay to outsource social media management or to promote a particular piece of content that is important enough to you that you want to invest in getting it more traffic.
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Thank you for your reply. I was just thinking to try some of these services because I’m not very expertise in digital marketing strategies and, for me, saving time really matters. I discovered myhelpster.com which seems ok. I’ll let you know about and I will read of course the suggested post.
Hi davis,
Great and its really a good way to share basic things, and certainly i am missing this. For sure it will help and motivate new bloggers to engage more readers.
thanks again.
sunil
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I had many doubts related to social media marketing. But now I think all my doubts are cleared. Thank You
very sweet idea for traffic generation. Thanks for sharing useful content in details… You have shared step by step all things. Great !
Excellent article and I have to say the pink really caught my eye –> proving that visuals do make a difference!
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I’m not a big fan of Twitter for promotion. I think the people who stand out tend to be the ones who repeat their message the most often. It works, but all too often you just end up becoming another voice in the masses.
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Sounds interesting. Will use these tips in my next strategy. I am working in this industry, so that would be helpful.
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I’ a newbie and i’m finding it very difficult to engage wisely in social media. I guess with experience i might get the right kind of exposure. I have surely learnt much from this blog. Thanks 🙂
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Hi Rahul,
You may find these Twitter Best Practices useful. For what to do on the other social networks each day, try these:
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Hi Mickiyas,
Adding images to tweets makes them far more visible – especially now when most people don’t bother. Anyone with a site needs to get Twitter cards working. The key is interaction. Although it is possible to grow a following base without it, influence comes through the interactions.
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It’s really easy steps to increases and promote my social media engagements .
Thank you so much for sharing this images.
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Always provide images and hashtags for getting more traffic from social media. The images have strong effect in generating traffic from social media.
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I totally love your site. It has not only a beautiful proposal but also offers explanatory type of articles from blog.
Great Post. we\’ve been trying to grow our site for ages but we\’re on a budget and try to avoid paying where possible so point number 4 (Pay where you can) is something I may need to consider when rethinking my strategy
Hi Simon,
Be very careful when paying as it is very easy to lose money buying ads. You might consider remarketing as that seems to work better with less risk. Find out more about it in Jason DeMers post on Forbes: The Beginner’s Guide To Remarketing: All The Basics And A Few Secret Tricks.
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hey,,great stuff,,it helped me a lot. I want to know do exposure on social media enhance the chances of appearing in search engine too.