People often approach social media campaigns in a lackluster manner. But social media marketing campaigns are much more than making connections, liking posts, and sharing a handful of branded content every week.
![9 Reasons Social Media Campaigns Fail [With Solutions]](https://growmap.com/wp-content/uploads/2018/10/9-Reasons-Social-Media-Campaigns-Fail-With-Solutions.jpg "9 Reasons Social Media Campaigns Fail [With Solutions]")
Utilized the right way, social media has the power to completely transform your marketing strategy. The first step to creating effective social media campaigns is revisiting exactly what worked AND what didn’t in your past campaigns.
Why are your social media campaigns failing?
So your campaign has ended and the results are not what you were expecting. It’s time to dig deep into what might have gone wrong. We want to share 9 common reasons why social media campaigns fail, in hopes of helping your next one succeed.
1) Lacked consistency with timing of posts
It is extremely important to give your followers something to count on. Let them get used to receiving info at the same times each day.
Once you are able to publish consistently, your readers will see you as a resource. Building this trust is crucial to strong relationships.
2) Failed to utilize the right tools
The tools included in various channels such as Twitter and Facebook are your friend. Two of the most popular features are the “Pin to Top” feature on Facebook and Twitter and also the call-to-action (CTA) button on Facebook.
The “Pin to Top” feature allows you to choose one of your posts that will stay at the top of your page until you unpin it and replace it with another story.
Check out this post on the Top 10 Social Media Tools For 2018.
Facebook CTAs enable you to promote various options such as Sign Up, Contact Us, Send Message, and Follow Us, to name a few.
There are also great platforms, which I encourage you to try, that are available to help manage your accounts. Some of the best for scheduling and managing are Hootsuite, Buffer, and SocialOomph.
3) Did not show your personality
People do business with people. Make sure that your social media accounts represent your personality. You will see below how to align your content with your channel.
Don’t be afraid to share behind-the-scenes pictures or posts from employee parties. You could even create a fun series of posts to keep people entertained. We are currently posting pictures of our Elf on the Shelf, Emma, in ways that we hope make people laugh.
4) Missed the boat with target market research
You always determine your target market when you are creating your new social media campaigns. But many fail to create social media campaign messaging that targets their market.
Instead, they just pump out relevant content, hoping that people will enjoy it and engage in it. Take a step back and keep your target market in mind when you are posting to your social media accounts.
5) Lacked high-quality content
As I stated earlier, you need to be a resource to your followers on social media. Pay attention to what your followers are sharing and post content that aligns with their interests.
Mix in posts that are less formal and more personal from time to time too, but be sure you’re posting high-quality content that your followers actually want to see.
It pays to spend some time doing keyword research in addition to browsing Quora, Reddit, forums, or any place you know your audience hangs out.
Check out our blog post on 20 Awesome Social Media Marketing Ideas to get some ideas!
6) Failed to analyze the data
Data is a powerful thing. I recommend analyzing your results at least once per week. I personally do so on Monday mornings so I can reflect on the previous week.
Analyzing your results gives you the opportunity to see what posts performed better than others. Key metrics to pay attention to are:
- Total reach
- Impressions and clicks
- Frequency
- Website visits attributed to posts
- Click-through rate
7) Did not use calls-to-action
Make sure that you are promoting your page CTAs whenever appropriate. For example, use the “Sign Up” CTA on your Facebook page to gain new subscribers to your newsletter.
Also ensure that you use your posts as CTAs that align with your campaign. Use them to attract attention to landing pages for various offers.
8) Used too much self-promotion
There are two tested methodologies in regards to what type of content you promote. Through our work with HubSpot, we have talked with them about the 10-4-1 technique.
This states that for every 15 posts your share on social media, 10 of them should be relevant content from other sources, four should be content you created, and one should be a CTA you are promoting.
Another principle is the 80-20 rule, which is the idea that 80% of the content you share should be relevant posts from others and the other 20% should be your own.
Regardless of which approach you take, be sure that you are still sharing content that shows off your personality.
9) Did not align strategy with channel
Aligning your strategy with your channel is very important for achieving success with social media marketing. You need to utilize each social media channel in its own way.
Facebook is a great way to show your company’s personality through employee interviews, pictures, funny memes, etc.
Twitter is a great way to share relevant industry information. I recommend sharing multiple stories a day, using quick headlines to attract interactions.
LinkedIn is my favorite way to share lengthy articles relevant to my business, as well as ones that I have published. The most important point is to be attentive to what channel your consumers use the most. Then focus your efforts on that channel.
There you have it: nine common reasons why your social media campaigns failed and how you can keep future campaigns from the same fate.
Take an honest look at your efforts and see where you have been unsuccessful. Then utilize this advice to turn your next campaign into success!
In case you’re looking for more tips on how to crush it with your social media marketing strategy, we put together this post: Social Media Marketing in 2018: 7 Things You Need to Know
Brian Schofield
Latest posts by Brian Schofield (see all)
- 9 Reasons Social Media Campaigns Fail [With Solutions] - October 21, 2018
Awesome article Brian!
I have read your complete article because I am facing the same problem and not getting the required results. Your post is very helpful but I am bit confused about one point “Missed the boat with target market research” referring this point I would like to ask that we should step back and keep our target market in mind, then what about the trend?
I would look forward to your advice.
Hello,
This is one of the best Blog I have read form a while, got to learn what all things I need to work on in order to avoid failing campaign.
Thank you for this Article.
Great information I really struggle with Social Media so this really helped me. I will use these tips next time I do a campaign.
This blog gave me a clear idea about social media campaign mistakes. It helps me a lot to improve my knowledge about social media campaigns.
This article has some great points for a successful social media campaign and I can see how this could help people.
You’re right n helped me lot….I am so happy that you are giving us such a nice idea
You just told them what they needed to hear… People should understand that it’s not just about the likes, shares or comments bcos it’s possible with all this there won’t still be conversion! Great piece you got here, thanks for the update
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I am currently following a social media strategy for my UK Immigration Solicitors and US Immigration attorney websites. So this is very helpful article
Its 100% true that if you do not show your personality, people will not trust you. So, first show your personality.
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great article, these are the things that every social media professional may know to build their strategy. Thank you for your valuable information.
i need to implement all your tips on my site
my works seems need o be upgraded methodically
thanks for your share, its very useful
but i think, the great contents is the important thing
No wonder I get such poor performance. Now I know where I am getting it wrong. Thanks so much for this article. With these useful tips, I can only expect the best performance.
I am a digital marketing analyst. this information helps me a lot. most of the time we encounter this problems. Anyway thankyou so much.
There are some great tips that I will share with others for sure!
I agree with you on what you said about the lack of consistency with timing of posts. I have my favourite podcasts and YouTube channels to watch before and after work (when I’m not with my family) I know that they post consistently. But there is one thing that you can do if you are not able to share content that often. Use social media to announce future posts or delays. It shows that you care about your readers/viewers. Regards, Tony.
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Hi,
Yes , really true that we need to follow strategies for posting on Social media..
I always used Facebook and Google plus..
I’m working in digital marketing.
1.first you need to analyze your audience
2.figure out how to grab the audience and target them to get them to land on your website
3.choose the right tool for your products to promote them on social media marketing
4.budget for ads
Twitter is one social media platform I have not used. I have absolutely no idea how to use it and have flat out just avoided it. Maybe it is time for me to try it.
Hi Josh,
Twitter is actually my favorite social network because you can interact easily with people in your niche that you don’t already know. It is favored by bloggers, influencers, the media, and other groups you may want to reach.
Check out a Twitter chat related to your interests to find more people or look for lists created by people in your industry.
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Facebook is one of those important things to use to when you are a blogger but so many people do not know that best way to use it for their business. Thank you for writing a blog dedicated to why someones social media campaigns fail. It gives them a chance to go back and figure out what went wrong.
This is a very helpful article. I struggle with the best way to use social media to help grow my business. I know that it is an important resource, but the best way to use it eludes me.
Many time when we create a campaign but it doesn’t get our audience to engage with us. We don’t understand why it happens. But this article is helpful for many people to try to figure it out. Thanks.
I am fully agreed with you. I love twitter for getting user from it. Most of the people failed to generate traffic from social media. Actually social media is a big platform for your traffic. You can always keep in touch with your user.
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Most of the social media campaigns failed because of lack of engagement with people. Brands who engage properly with their audience tends, know their audience better and generate much relevant content.
Great article… every social media professional should know these things before starting any campaign on social media platform.
I think the right target market search and high quality content are the two most important factors when it comes to successful social media campaign. We should make sure that what we post is actually useful for our audience. Posting new content just for the sake of posting won’t accomplish anything and won’t get us new followers.
Great work Brian Schofield, to research the above points and sharing such informative post. Here I read all 9 points and I think content & targeting are the topmost failers for social media campaigns.
Yes, I didn’t show out Personality was one of the biggest mistakes I did, again not providing great quality content cos I thought since it was a campaign I needn’t stress much but lol. That’s not how it works.. Thanks Admin your articles are great!!
Hii,
Very informative blog. I was created many Facebook, campaigns but sometimes I failed, I also tried to get the reason to fail but Facebook not response. After reading your blog, I know the real reason to fail. I simply say thank you
Yes, I agreed with You is definitely not working at all but still Twitter and Linkedin are the Best Source to Promote a Website.
Personality is a biggie Brian. Rocking social media pros inject their personality into updates, standing out from the crowd. Super tips dude.
Hi, Brian. Your 10-4-1 technique is too interesting. I hope to install this practice in myself to succeed social media campaigns. It is very knowledgeable post and hope you publish more similar articles in future. Thank you.
Hi
Social Media Marketing is really helpful and
I recently completed My SMM Training
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