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Reaping the Benefits of Social Media Automation Tools

August 26, 2016 By Aqib Nazir 13 Comments

Social media is among the most effective ways to generate more traffic and new leads for your business. It’s important to have a presence on all the major networks, such as Facebook, Twitter, and Instagram. But having the right social media automation tools is also a necessity for any brand.

Social Media Automation Tools

Social media automation tools have made social media management easy. For example, services like Buzzoid allow you to buy Instagram views, likes, and even followers, all of which allow you to strengthen your social media campaigns.

It can be challenging to manage social accounts. You have to keep up with the pace of effective connection with your audience to share how you think and to offer applicable advice.

Social media automation tools are the answer to this problem and are effective for any business size in any field. Through automation software, you can share the right content on the right platforms at the right time.

Table of Contents

  • Benefits of Using Social Media Automation Tools
  • Getting Started with Social Media Automation
  • Over-Automating Social Media
      • Aqib Nazir
      • Latest posts by Aqib Nazir (see all)

Benefits of Using Social Media Automation Tools

Social media automation tools help you do the following:

  • Ensure that you are posting every week and month consistently
  • Pre-schedule your social media posts
  • Leverage older posts to save you the time of always creating new content
  • Post content to more than one social platform
  • Gain control over the type of content you share
  • Manage all of your social media engagements in one place (services like Buzzoid might come in handy here)
  • Automate repetitive social publishing tasks
  • Track your results using analytics tools

Getting Started with Social Media Automation

Automating your social media marketing works the same way as many other automated tasks. Many of us have used automation software, such as Salesforce, MailChimp, Constant Contact, Zapier or IFTTT.

Being social online can be time-consuming. As a business marketer seeking to use online platforms, you can lose time that you do not have to waste.

But you need to automate your social media marketing without sacrificing the human side of your social engagement. You need to build online trust, as well as your reputation. This process starts simply by being human. When using social media automation tools, you have to be careful not to over-automate.

Over-Automating Social Media

Your goal should be systematizing and automating tasks that do not require your daily touch. Doing so will allow you to set aside time to be engaged and responsive. Automation can eliminate hours of social media chores that must be done throughout the whole day.

Instead, you can do them in a matter of minutes and have the freedom to work on other, more important, tasks. You are over-automating if you are using automation software to do both daily, time-consuming tasks and tasks that require a human touch.

When handled intelligently, social media automation tools can help you be more effective. Pick the right social media automation tools so you can make your social media management easy.

Outline the tasks that need to be done. Identify your goals, and then look out for a tool that serves your purposes. It’s important that you select the right time to schedule your social media posts in order to get maximum engagement and post reach.

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Aqib Nazir

Aqib Nazir is a father to a beautiful son, husband to an amazing wife and son to a great mom with a passion for IT. He is an IT consultant, a Web Developer and Digital Marketer. He writes for Business.com and The Huffington Post. If you are interested in starting a blog and make a living out of it, stop by http://aqibnazir.com/
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Filed Under: Social Media Networking SMM Tagged With: automated social networking, automation, content marketing, social media

Comments

  1. John says

    September 28, 2018 at 12:32 pm

    I think you guys nailed it with this article. While having a social media marketing strategy is a necessity, it can become extremely time consuming. Between updating your profile, responding to customers, coming up with content and sharing content, managing your social media accounts can become a full-time job. Any specific tools besides the sites you mention above?

    Reply
  2. friscowebsoft says

    July 18, 2017 at 11:27 pm

    Hi

    In SEO or Digital marketing there are many tools which are very useful for our brand reputation. But very few of us know about them clearly even I also don’t know about these above mentioned tools except IFTTT.

    Well, Thank you so much for this amazing post 🙂 🙂

    Keep sharing
    friscowebsoft would love you to read ..Promote Your Electrician Business with Proven Web Marketing StrategiesMy Profile

    Reply
  3. Dale Klein says

    October 12, 2016 at 10:30 pm

    Holly great tools…! But, it is my first time to hear about reaping benefits to business, moreover, everything on this impressive article is sounds interesting, However, I am just still studying more about webpage especially of how to improve the online reputation management.

    By the thank you for the list of most important tools, Aqib… 😀
    Dale Klein would love you to read ..Internet Marketing Benefits for Business OwnersMy Profile

    Reply
  4. Darrell Harris says

    August 31, 2016 at 10:30 pm

    Hello Aquib
    Great post ! ‘Reaping the Benefits of social media automations tools” was very insightful and helpful. I will definitely be using these tools to gain the control of when I post and to automate a schedule fro my post. Thanks for this detailed and helpful post.
    Darrell Harris would love you to read ..7 Causes of Blogging Burnout !My Profile

    Reply
  5. Aaron Lee says

    August 30, 2016 at 3:20 pm

    I’ve loved everything I have read. You’re an awesome writer and I can relate to this with total common sense.
    Aaron Lee would love you to read ..Air Duct Cleaning Professionals Laingsburg MIMy Profile

    Reply
  6. Vijay Kumar says

    August 27, 2016 at 11:24 am

    Hi Aqib,
    I found you article very attractive and informative, thank you so much for this awesome article. is use of social media automation tools legal and white hat seo?

    Reply
    • Aqib Nazir says

      August 27, 2016 at 5:45 pm

      Hi Vijay,
      Thanks for liking it. In my honest opinion, I would definitely consider it white-hat since you are just automating your manual processes to save time and resources.

      Reply
    • Gail Gardner says

      August 28, 2016 at 5:20 pm

      Hi Vijay,

      Currently, there are no restrictions against the use of social media automation except for common sense (don’t annoy your followers) and any restrictions an individual social network may invoke. That may change in the future.
      Gail Gardner would love you to read ..The Importance of Social Proof Content to MarketersMy Profile

      Reply
  7. Golam Qauser says

    August 27, 2016 at 4:28 am

    Hi Aqib ,

    Social Media Automation Tools are very important for a website to get ton’s of traffic from facebook, twitter, pinterest, instagram etc. Thank you so much for the information.
    Golam Qauser would love you to read ..Clipping Path Services from Asia Provide Continuous Photo Editing All over the worldMy Profile

    Reply
  8. Miriam says

    August 26, 2016 at 4:11 pm

    Amazing tips Aqib Nazir. very useful tools list. It is very useful for social media. Thank you
    Miriam would love you to read ..Error H101, H202, H303, or H505: when opening your company fileMy Profile

    Reply
  9. Hackcrochet says

    August 26, 2016 at 2:29 pm

    I’ll remember these things. Your advices very helpful for me. I’ll try using automated tools
    Hackcrochet would love you to read ..New Introduction in CrochetMy Profile

    Reply
  10. Rahul says

    August 26, 2016 at 7:13 am

    In today time social sharing is must for every blogger. I would like to add one more social networking platform Twitter which worked great for me to get traffic.
    Rahul would love you to read ..Independence Day WhatsApp Status, Messages, QuotesMy Profile

    Reply
  11. Umair Khan says

    August 26, 2016 at 6:37 am

    Its really amazing to know about this tool for automate the social media, thank you very much for writing this blog here for us.
    Umair Khan would love you to read ..TOP-5-10 Engineering College In Uttrakhand-DehradunMy Profile

    Reply

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