This is a guest post I requested from Marshall Sponder (@WebMetricsGuru) who is THE go-to guy for Social Media analytics. He is the only person I’ve found who can compare the many social media monitoring solutions to each other which is essential for selecting the right one for your business from the start.
If you want to read the latest thoughts on Social Media Analytics and how to make an informed decision by disambiguation of signal from noise then read my book on the subject that just went live on Amazon.com yesterday (24 days ahead of schedule).
A Summary of what is in Social Media Analytics, The Book, can be found at the Monitoring Social Media blog.
But if you really just want to order one, just mosey over to Amazon.com and get a copy within a day or two.
And if you want to get a sample of what’s in the book, and can’t wait a day, sign up for my Webinar on August 25th with Awareness Network which deals with how to measure the effectiveness of your online content as well as how to improve it in order to make it more effective. By signing up for the Webinar, you get Chapter 9 of Social Media Analytics as a download. Also, if you want to learn a little bit about how to measure Influence, which is the subject of Chapter 6 of my book, you get a taste of Influence by reading this post at Monitoring Social Media blog.
Finally, if you are reading this from New York City, or will be in New York on August 18th, you’re invited to the first book signing for Social Media Analytics – and here’s the information on the book signing. Providence, RI, London, UK and Rome, Italy are not to be left out and there will be book signings there as well within the next sixty days, if not before.
But if you really can’t wait – there’s a preview on Amazon.com where you can read the testimonials, table of contents, introduction by Avinash Kaushik and my preface right now.
One favor I ask of you: once you buy my book, please write an Amazon Review for it, and if you like it, please also “like” the Amazon page.
I look forward to reading your reviews and answering your questions about The Analytics of Social Media. Also, readers of this post should check out my WebMetricsGuru.com blog which is updated frequently with the latest information on Analytics that can fundamentally alter your way of looking at data. I hope you’ll join me there.
WebMetricsGuru
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- Social Media Analytics, The Book is Live on Amazon.com - July 27, 2011
It seems a useful book. Social network is so popular, the analysic book is definitely a must-have for marketing people. I will surely have a look. and great i will order one
Actually, I’m writing another book (text book) on Digital Analytics that will be published in late August by Routledge – stay tuned. I wanted to write a second edition on SMA for McGraw-Hill, but the publisher wasn’t on board, so I gave up on the idea.
Hi Marshall,
Thanks for letting us know. If you would like to do an announcement post when the book is ready for sales or pre-sales, let me know and we’ll save you a spot.
Gail Gardner would love you to read ..Twitter Best Practices: How to Use Twitter Effectively ~ Make Twitter Work for YOU
The book is great. i like it.the book seems very helpful in marketing social media. I look forward to reading your book and seeing how Crowd Factory’s services align with your perspectives, cheers!
This is a nice info for me, usually, we heard about google analytics. It is a very useful for social media lover..
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Really interesting book, i think it’s very usefull for me to building my new real estate site Rumah dijual di Bandung
The book seems very helpful and to be a great tool to success in social media marketin. It is potential to generate more income when your content goes viral, instead of depending solely on organic search traffic.
I am wondering what is the content of this book. Or is it really worth to buy?
Hi Gina,
The book is useful as an overview of what types of Social Media analytics solutions are available; however, it is more applicable to solutions used by Enterprise and Fortune 500 companies than it would be for small businesses.
Social media is the future. If one wants to monitor / analyze their social media campaign, then social media analytics is a must. Everything you do must be measurable, including social 😉
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Sure this book ‘s very helpfull, I tryed to find different books on social media.
I am looking for this kind of books…. This information is very useful for me i hope this…
I difinitely read this book becouse this is very useful to social media business
and I also try to find different book on social media which is helpful in my business.
Relevant press release: http://www.prnewswire.com/news-releases/crowd-factory-introduces-advanced-analytics-to-measure-true-reach-and-roi-of-social-campaigns-132057298.html
I am also finding the way to social media analytics, thanks for your suggestions
I will definitely read the blog. Social media analytics can be very confusing.
If I like the writing style on the blog I will buy the book.
It’s very promising as it is a hardcover book, instead of all those e-book only offers on internet nowadays.
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Sure this book ‘s very helpfull, I tryed to find different books on social media.
This one is the best ( my point of vue )
I am looking forward to the webinar. I am newly starting out in the Social Media Business and I am wanting to learn as much as possible about finding a way to track. I also am looking forward to reading your book!
Hmmmm anyone read it?
I regularly use amizen.com,it is really a great site.
For online business social media plays very important role and its effects are also seen on online business. I think this book will be helpful for online business entrepreneurs.
i really like to have that kind of book, because it will actually help me and gives me a lot of information for social media analytics.hope to have one.
Nice article
Shubham Gupta would love you to read ..Is My Google+ Profile Suspended? How To to regain it ?
I think this book will provide unique look of social media and initial summary is giving a good vision of book.
It looks a very useful and helpful social media book, I should have it one…
thanks for sharing this…
.Interesting..Congrats for your new book.. surely will buy it soon 😀 Thanks for sharing 🙂
Thanks for the information and I think I will consider buying a book as any good book is a pleasure for me.
hi Marshall, i really like to have that kind of book, because it will actually help me and gives me a lot of information for social media analytics.hope to have one.
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I hope this book is better than the last two I have read on the same subject. I am glad you posted this because I wasn’t aware this one was out! I will have to try it out, thanks.
Hi Dan,
I haven’t seen the book yet because it is not yet physically available (but will be any time now), but I do know that Marshall is the ONLY person I’ve seen that regularly compares the various social media monitoring and measuring solutions.
Most people choose one solution based on reviews at the time they make their decision and never look at any others because who wants to have the expense and set-up time and learning curve more than once? THAT is what I believe Marshall has to offer – insights very rarely found anywhere else.
Check out his blog and use the preview function on Amazon to see if this book is for you. I see you’re new on Twitter. You may want to check out my Twitter Best Practices which includes getting started videos and how-to posts and advanced strategies.
I edited the name field on your comment to allow your business to benefit from the KeywordLuv plugin featured in this blog. Read my post on How to Use KeywordLuv for details.
growmap would love you to read ..Small Business Content Marketing Gold
This book seems to be a great tool to success in social media marketing. It is potential to generate more income when your content goes viral, instead of depending solely on organic search traffic.
Thanks for shearing it with us dear. It is always nice to hear that a new book was brought to life somewhere on a good and valuable toppic.
Good luck on this one !!
Hi Michael,
It could just be me and some people I know, but it is not usually a good idea to call someone you don’t have a personally close relationship with ‘dear’. That is likely to get your comments deleted.
I see you’re new on Twitter. You may want to check out my Twitter Best Practices which includes getting started videos and how-to posts and advanced strategies.
growmap would love you to read ..Do YOU Know and Follow These Special Bloggers? Why I Love #FollowFriday
I will check out your book, I’m trying to grasp social metrics and it seems to be a minefield of different information.
Dave would love you to read ..A Peaceful Tuscany Villa Holiday
Thanks for the this one, sometimes I feel that monitoring social media is too hard, i can use this book very well 🙂
I haven’t seen any other hardbound book about social media. From the preview on Amazon.com I saw that it is 320 pages book so it must cover pretty much everything about social media.
Congrats for this great work!
Kostas would love you to read ..Email Marketing And Social Media Explained
I’m definitely going to have one of that book! Thank you for sharing the useful information…
I’m surely gonna love this book. I see that you are very passionate about sharing valuable information about Social Media. Social media marketing is easier said than done and publishing books about it is very helpful.
First of all congrats and another thing is that you are doing really very well because it is very useful for all who are passionate about social media.
Is this the first hardbound book that was published about social media? I heard a lot but most of them are only ebooks.
It seems a useful book. Social network is so popular, the analysic book is definitely a must-have for marketing people. I will surely have a look.
Hi Marshall, Congrats on publishing the book. I checked out the executive outline of the book on your site and have to say that I am really impressed. I have hardly seen anyone address some of the most important issues that you have raised (most notably: Where’s the ROI?, Friends, Fans, and Followers: Determining Their Worth). For businesses, social media is an investment and they need to have at least an idea of ROI before jumping into bandwagon.
You have definitely piqued my curiosity. I will check out the book at Amazon.
Congrats on your new book. I wish you great success!
Hello Marshall,
I look forward to reading your book and seeing how Crowd Factory’s services align with your perspectives, cheers!