Social media analytics providers are the solution to a problem marketers have long bemoaned: the difficulty of measuring the R.O.I. of social media marketing.
It is true that most social media websites don’t provide enough actionable data to build a comprehensive system for measuring a company’s R.O.I on their platforms. However, there are plenty of analytics providers that can help you get the information you need to more accurately calculate the benefits of your investments.
After all, the many benefits of social media marketing have been proven. Businesses that engage intelligently, provide a strong value proposition to consumers, and reach a large number of new potential customers can consistently yield dramatic results for their brand.
Social Media Analytics Providers
A strong marketing campaign, whether or not it’s on social media, depends on analytics. You can’t improve your processes if you don’t adequately understand their results, and you need strong analytics to provide evidence of your impact as you improve.
Below are some of our picks for the best providers of social media analytics for firms of all sizes and needs. Whichever one you opt to use, they’re sure to be a dramatic improvement over using only the analytics social media websites provide.
Quintly
Though it’s one of the smaller providers out there, Quintly is fantastic, not only for providing analytics but also for generating reports. If you’re a social media manager under a lot of pressure to prove R.O.I., or if you’re a freelancer who works for multiple employers, Quintly can save you hours of report generation time. One feature is that you can easily choose which analytic widgets to include in your reports. Quintly is easy to comprehend even for analytics novices, and it syncs easily to all social media websites.
Sysomos
If you’re working with a multilingual team, undertaking a large enterprise in multiple countries, or targeting social media users all over the globe, Sysomos should be your first choice. This tool functions with over 180 languages. The backend for their analytics tool is impressive. It is optimized to identify key influencers and possible leads, as well as narrow down your ideal target market. The social media management tool also plugs right into Google Analytics, a supplement that’s a massive perk.
Followerwonk
Followerwonk is, unfortunately, just for Twitter accounts. But if Twitter represents the major source of your social media activity, Followerwonk is essential. Not only does it offer far more insight into your influence than the usual Twitter analytics but it also geolocates potential clients or subscribers. It will even suggest optimal posting times and pinpoint which content is most likely to gain the attention of your target audience.
Buffer
This tool is perhaps the best choice for individuals who are new to analytics or to social media marketing. Unlike most of the others mentioned, it’s not likely to be overwhelming when you first use it. It easily shortens your links, connects to all of your accounts, and tracks your engagement. It won’t provide the deepest datasets, but will do a fantastic job of orienting new social media managers to the most important metrics for success.
The Bottom Line
If you’re involved in marketing, it should be a given that you need data about past campaigns to guide the formation of new ones. That fact is as true in social media marketing as it is in any other area of marketing. So if you want great analytics to measure your R.O.I. and inform future marketing decisions, don’t rely on the social media websites. Instead, use specialized tools that will provide you with the most helpful information.
Jack Edwards
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Really nice tools for marketers. Very helpful.Internet monitoring is a must nowadays so I would also recommend to try a Brand24. It is really nice, easy to use and efficient solution for social listening and analyzes. Real time notifications about every mention related to your topic, instant access to all online conversations, analyzes of sentiment, reach, influence. Worth to try a trial and check how powerful tool is that.
Marketers can use the brand watch to receive insights in the form of big data to help inform future initiatives and efforts. Social sentiment analysis shows the tone of the data collected from connected profiles, while influence statistics determine who is important for a brand to engage with.
Wonderful set of social analytic tools and good job. I have some followers in twitter and have tried Followerwonk its a cool tool to track twitter activities. I would like to also try buffer from the list.
very useful post this is. Thanks for your update, i also prefer that kind of post. So i have some great information regarding web designing and development.
Niice post, you made it really easy to understand this pretty hard topic for beginners. You helped me alot so I just wanna say thank to you.Thank you 😀
Really cool stuff, social media analytics are much needed for every blog to rank up, the tools mentioned are awesome and very easy to use, i think buffer is the best social media tool for any beginner.
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Something new to read about Social media. I was not aware that you have mentioned above! After read this Got more information related Social media.
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This is all good advice and will be put to use on my blog, which uses Facebook and Twitter. Thx.
Try IBM Watson Analytics for Social Media. Easy to use. Free trial of it here. Fantastic insights at your fingertips.
https://www.ibm.com/marketplace/cloud/social-media-data-analysis/uk/en-uk
Thank you for your suggestion, tools are the important part of Digital Marketing. Some of them are new for me.
Hi Jack. You recommend not to rely on the analytics provided by the social media websites. However, when it comes to Twitter, I need to know the number of clicks generated by the people who shared my content. No of clicks/influencer, not the no of clicks/link. The only tool I know that provides such a piece of information is Twitter Analytics. Do you know any other third party tool?
Hi Jack !
Thanks for sharing great post for social media analytics providers. It is really helpful me to get quick knowledge.
Thanks for sharing this important information as i am looking for a details knowledge regarding social media analytic provider, as i am a keen learner specially love to do social media.
Thanks for sharing this amazing stuff. I was searching this topic on search engine and I have find this finally.
Thanks & Regards,
Mazahar
Thank you Mr. Jack for posting such descriptive article. I am searching about social media analytic . Your article is so beneficial for us who are freshers in website and Blogging industry. Keep posting. All The Very Best.
This is Very good post about Social Media Analytic.
Thank you so much Jack for share it.
That’s Helpful Knowledge about Social Media Analytics, I like it, thanks for shared, Really today I have learned something new about Social Media Analytics, Thanks Again.
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Great stuffs! Thanks for sharing this list. I am new to the scene. I will be using these tomorrow. Thanks!