Many businesses are turning to SMS software as an effective means of communicating with their customers. There are a number of advantages to using this method of communication and it can be used for many reasons. It not only brings benefits to the business but also to the customer.
Benefits For Customers
- Keeping customers informed.
If customers have ordered a product from the business website then an SMS can be used to inform them when their parcel will be delivered. Another SMS on the day of delivery will remind them their parcel will be delivered that day and may reduce the chance of them missing their item.
- Learning about promotions.
If a customer signs up for SMS alerts then these can be used to ensure these customers are the first to know about any upcoming sales or promotions that will be offered by the business.
- Keeping customers updated.
If a customer wishes to purchase an item that is currently out of stock then an SMS can be sent when the item becomes available for them to collect from the store, or to inform them of the date it will be delivered.
Benefits For Staff
- Keep in touch with field based employees.
SMS can be used to keep employees updated about any changes in their work schedule or to remind them where their next appointment is. A request to call the office can be sent by SMS which will not interrupt the employee if they are in a meeting. They are then able to call back when they are free.
- Keeping staff informed.
Any changes to rotas or messages that need to be conveyed to all staff can be sent by SMS. If the software allows the sender to be notified when the SMS has been delivered and this ensures that all staff have received the message.
Benefits For Business
- Cost Effectiveness.
SMS messages are a much cheaper method of communication than telephone calls or letters. Messages usually only cost a few pence and companies that provide the software for sending SMS messages may offer a discount when sending bulk messages.
- Efficiency.
Staff will spend a lot less time sending customers SMS messsages than they would making telephone calls or sending letters. This gives them more time to spend on other tasks and increases the productivity of the business. Instant communication with customers.
Most customers will always have their mobile phones with them so any message that is sent will be received instantly. This can be an advantage when the business has a sale or promotion that only lasts a few days and they want to inform their customers about it as quickly as possible.
Asking customers to reply to the SMS message with feedback about the business or a particular product means this feedback will also be received almost immediately. SMS messages as a communication tool have many advantages for a business and because they are so flexible they can be used for almost any purpose. This versatility can mean SMS software can become a real asset to the business.
Andy Morley
Latest posts by Andy Morley (see all)
- Benefits Of SMS Marketing For Business - December 21, 2013
such a wonderful article on sms marketing would love to share this in my social page thanks for it
Hi Andy, You are right SMS is a great way of marketing but with time many service providers are enforcing limits and that causing this tool go in vain.
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Hi Andy
I really appreciate with your points explained here. You are right that we should keep in touch with field based employees. We should send text message to our customers when their products will be delivered to their address so that they can receive their product immediately. Thanks for sharing this post with us. Happy Blogging 😀
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This is a very effective way to market to your customers but you have to be very careful not to become bothersome.
I have use sms marketing but the result are non so good.
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SMS marketing is surely one of the best marketing technique, will give quick outputs to our marketing activities. But it bothers people if this method used to advertise business by sending lots of spam. By the way, great post Andy.
SMS marketing is a key for your successful business. When you are doing SMS marketing, you will get a big return on investment (ROI). You will be able to generate sales through mobile marketing, and i have done it for one of my product.
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Now-a-days SMS marketing is one of the important features to increase the business. Every one have using mobile phone. By the help of mobile phone we can promote our services. Our company point of view, we providing bulk SMS services.
SMS marketing is also playing vital role in sales. This is best way to increase sales of you products. But it is only value able for local business.
bharat would love you to read ..iOS in 2013 : Review
In modern marketing rules, SMS marketing is also playing vital role in sales. This is best way to increase sales of you products. But it is only value able for local business. Is their any way to checkout the increase in the sales is due to SMS marketing?
Waiting for kind reply
Shahbaz Jam
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Good post. But sms marketing is good for local marketing.
Well SmS Marketing Play an important role. Like it keeps updated users with new offers, articles and much more….so SMS Markrting should be given important…….
It is the best option to increase awareness of business through SMS. Nowadays it is the beneficial technique to attract most of customers because everyone use mobile and do SMS frequently that is why it is an important for business promotion.
Its good to know about the benefits of SMS marketing. But in several countries the Mobile Cellular Companies have banned the SMS marketing. I was also using a software for marketing of my business, but it is no more sending SMS now.
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I think SMS Marketing is best way get in touch with your customers during times when people are unlikely to check their emails. Nice Write up Andy 🙂
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Well I think SMS marketing also needs some permission from the operator which we are using to send those sms. Indeed SMS marketing can be very helpful to reach out more customers and getti9ng good leads.
Thanks
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