You have a small business idea and you’re ready to bring it to market. This is great, but not many new business owners know the challenges of launching their first small business.
From business website to small business bank account, there are plenty of tasks to check off on your launch checklist along the way.
Exciting? Definitely. And to keep those levels of excitement up as you bring your small business idea to fruition, we have a few small business tips to ensure your launch is successful. Let’s take a closer look!
1. Get The Basics Out Of The Way
This is a very important tip for budding small business owners. With so much to do, it can be hard to sort out what is needed now, rather than later.
This is why you need to get the basics checked off as soon as possible. These small business basics include:
- Your small business’ name
- Value proposition
- List of products, services, and/or solutions
- Your story of why, when, and how
- Market demographic
With the above five basics in place, you will have a very clear idea of what you need to do next, and what to use as you move forward toward launching a successful business.
For instance, you will use your value proposition a number of times when writing website content or investor presentations.
2. Get Your Business Domain And Website
Next up is your small business’ online presence. This is a critical step, since your website will serve as the backbone of the business.
When building a website in 2019, you want to ensure you have the right Content Management System (CMS), and dot-com domain.
For instance, nearly 30 percent of the Internet is run by WordPress, the most popular CMS available. Getting a WordPress website is easy too.
You can employ a hosting provider that has one-click WordPress integration, and they provide a free business dot-com domain.
3. Pay For Your Website Theme
There are some really great free website themes available once you get your domain and WordPress hosting provider set up.
But as great as free sounds, your ability to customize your site for what you need may be limited. Instead, pay for your website theme and get all the functionality you need.
You can find excellent themes for under $50 using Themeforest, for example.
4. Set Up Social Media
The next step in maximizing your small business’ online presence is to get social. Social media is the best way to stay connected to your customers 24/7.
Businesses now have a direct line to their target audiences, because consumers have smartphones in their pockets at all times.
Now there are little nuances to know about social media. First, you want to make sure that you are focusing on the right social networks.
For instance, if your target audience is mainly males, Pinterest may not be a great focus, since they have a predominantly female user base. And if you’re more B2B focused, Twitter and LinkedIn are a must.
5. Get The Legal Stuff Done
To protect your small business and look professional, you will need to knock out the legal stuff. This includes setting up a small business entity via Limited Liability Company (LLC), or Corporation (Inc.) with the state your business will be located in.
Once you have that, you will need to get your Employer Identification Number, or EIN from the IRS.
When you have the above documentation, you can then set up your small business bank account. This is a pretty painless process that is vital to ensuring you have a way to track your business’ profits and spending.
The bank you have a personal bank account will be a great place to start.
6. Make Marketing Assets
Simply having a small business legal and online isn’t the be-all, end-all. You need to be very proactive about marketing your business.
And as the business’ President, you need to be ready to make connections. This means having marketing assets like business cards, direct mail postcards, and a business line set up and ready for when you launch.
You just never know who you may meet, so be ready to give them the information they need to connect with you.
Ready for Your Successful Launch? …
The above small business tips to a successful launch in 2019 can serve as your quick guide to get moving in a powerful direction. There are certainly more tasks you’ll need to do, depending on the industry and service you provide.
Be proactive, stay excited, and do your due diligence. This can help you grow your small business into a successful Fortune 500 company.
Image credit: Songeunyoung on Unsplash
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