The internet has opened countless doors for advertisers and marketers. There are now a number of platforms that were created specifically to enhance a business’ ability to reach a broader audience.
One of the best tools an advertiser or marketer can use to widen their audience is Medium.
Medium is a blogging platform that is used for long-form content. It is somewhat similar to Twitter in the sense that there is a constant flow of content that is uploaded by the users; however, it uses a different algorithm. It may seem similar to Twitter due to the fact that two of the three founders of Medium are also two of the founders of Twitter.
It is important to take the time to learn the benefits of posting your content on Medium, as it offers users a wide variety of benefits.
1) Convenient Importing Options
Those who have dealt with blogging in the past are aware that it can be a hassle to transfer content to different platforms. It often requires lots of copying, pasting, re-formatting, and editing.
Thankfully, Medium makes this much easier. Medium offers users the ability to simply import the content link. This allows the user to easily make any necessary changes without the time-consuming hassle.
After the content has been published, Medium places a time stamp on the post, which includes a link to where the content was previously posted. This can be helpful as it will draw attention to your business’ website.
2) Linkability to Social Media Profiles
Most modern businesses try to have a presence on social media platforms like Facebook or Twitter. These platforms are a great way to build an audience of potential customers. Medium gives its users the ability to link their Facebook and Twitter accounts to their Medium account.
This gives Medium the opportunity to figure out which of your followers use both Medium and one of the other social media platforms. Medium can then connect these users with your content, giving you a larger audience.
3) Grow Your Social Media Audience
Connecting your social media accounts will not just help your growth on Medium, it will also help you grow your social media audience. Medium users who enjoy your content will likely want to learn more about your business. One of the best ways they can do this is by following your business on social media.
Although some users may have the initiative to search for your business on Facebook or Twitter, it is better to make it convenient for them. The easiest way to do that is by adding a call to action to the end of each post.
In the call to action, be sure to link your business website and any social media profiles that your business has. This will provide them with a quick way of accessing your business through a number of different platforms.
4) Abundance of Users
Since its establishment in 2012, Medium has become an extremely popular platform for long-form blogging. Medium has over 86 million unique monthly users, which is a lot of potential eyeballs looking at your content.
The site has a built-in distribution channel that shares curateed content to its users. This means the more consistent content your business publishes, the higher the chances of it reaching close to 100 million users monthly.
To make the most out of Medium, it’s never a bad idea to invest in an in-house or outsourced team to produce written content. This will allow your company to consistently produce content and generate more potential customers.
5) Quality Analytic Details
It is always beneficial to know how your content is being received by users as it gives you the opportunity to learn what content is succeeding and what is failing to perform. Medium offers a wide variety of analytic data for its users.
These details include views, reads, reading ratio, and recommends. Companies that post powerful, memorable content on Medium are able to see a large engagement from users.
6) Helpful For a Number of Industries
Medium has become a go-to source for news in a number of industries. Any company that posts about these topics can expect to receive some reads.
Why You Should Use Medium
It is important for a business to have lots of content online; this gives potential customers more opportunities to learn about the business. One of the best platforms for this is Medium. Since it started in 2102, Medium has become one of the most popular long-form blogging sites available.
It offers users numerous benefits such as convenient importing options, linkability to social media, the potential for social media audience growth, an abundance of users, and quality analytics.
All of these benefits, among others, make Medium an optimal platform choice for a business trying to publish content that will give them the results they want.
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